Seattle, WA - November 29, 2007. The World Economic Forum today announced 39 visionary companies selected as Technology Pioneers 2008. Medio Inc. has been selected as one of these Technology Pioneers. The Technology Pioneers 2008 were nominated by the world’s leading technology experts, including venture capitalists, technology companies, academics and media. The final selection from 273 nominees was made by a panel of leading technology experts appointed by the World Economic Forum. Technology Pioneers 2008 are invited to participate in the World Economic Forum Annual Meeting 2008 that will be held in Davos, Switzerland, from 23-27 January and in the Annual Meeting of the New Champions that will be held in Tianjin, People’s Republic of China from 25-27 September 2008.

Medio is a market leader in mobile search and advertising. Medio’s white-labeled mobile search solution combines the latest in patent-pending search, personalisation and recommendation technologies to deliver highly relevant, personalised answers and content to each mobile subscriber. Created specifically for mobile, Medio’s search offering helps mobile publishers and operators to implement the best possible customer experience on the handset while also allowing advertisers to reach their intended target audiences with highly relevant ad messages.

“It is an honour for Medio to be nominated as one of this year’s Technology Pioneers by the World Economic Forum and to join a select group of companies deemed to be changing the way we live,” said Brian Lent, President and CEO, Medio. “We believe in making content accessible on the mobile phone as a way to provide consumers with more relevant information, greater flexibility and choice. As mobile operators and content owners around the world cater to a growing global demand for content diversity, we expect the mobile phone to replace online as the de facto search interface. Medio is helping to drive this trend and to make new possibilities on mobile a reality.”

Technology Pioneers are companies that have been identified as developing and applying highly transformational and innovative technologies in the areas of energy, biotechnology and health, and information technology. To be selected as a Technology Pioneer, a company must be involved in the development of life-changing technology innovation and have the potential for long-term impact on business and society. In addition, it must demonstrate visionary leadership, show all the signs of being a long-standing market leader — and its technology must be proven. Previous Technology Pioneers have included Business Objects, Cambridge Silicon Radio, Corel Corporation, Encore Software, Google, Mozilla Corporation and Napster.

The companies’ products and services include identity management on the Internet, understanding of individuals’ genetic information, robotic radiosurgery, pollution control materials, low-cost remote diagnosis solutions, virtual interface technologies, wiki-based projects and next-generation business intelligence solutions-generation business intelligence solutions.

Twenty-three of the Technology Pioneers 2008 are US-based companies. Israel and Switzerland each boast three; the United Kingdom and Sweden two each; and Canada, France, Germany, India, the Netherlands and Russia, one each. Technology Pioneers are nominated in three main categories: Energy/Environment, Biotechnology/Health and Information Technology.

The entire list of Technology Pioneers and interviews with the CEOs of the selected companies can be found here: http://www.weforum.org/techpioneers/2008.

“This year the World Economic Forum received a record number of applications from companies around the world to become a Technology Pioneer. From a highly competitive field, we are extremely pleased to have a community that is using innovation and technology to dramatically affect the way society and business operate and doing so in a markedly collaborative manner. We are excited to welcome the Technology Pioneers class of 2008 to the larger community of the World Economic Forum and we are looking forward to the fruits that their collaboration will bring,” said Peter Torreele, Managing Director of the World Economic Forum.

The selection criteria include:

  • Innovation. The company’s technology must be truly innovative. A new version or repackaging of an already well-accepted technological solution does not qualify as an innovation. The innovation should be recent — not more than two years old. The company should invest significantly in R&D.
  • Potential Impact. The company’s technology must have the potential to have a substantial long-term impact on business and society in the future.
  • Growth and Sustainability. The company should have all the signs of being a long-term market leader and should have well-formulated plans for future development and growth.
  • Proof of Concept. The company must have a product on the market or have proven practical applications of the technology. Companies in “stealth” mode and companies with untested ideas or models will not qualify.
  • Leadership. The company must have visionary leadership that plays a critical role in driving the company towards reaching its goals.
  • Status. The company must not currently be a Member of the World Economic Forum. This criterion applies to the parent company—thus wholly-owned subsidiaries of large firms are not eligible.

Notes to Editors:

  • Go to http://www.weforum.org/techpioneers/2008 for the entire list of Technology Pioneers and interviews with the CEOs of the selected companies. For more specific information, please e-mail: tech.pioneers@weforum.org.
  • Download print-quality high resolution photographs of the CEOs of the selected companies at: http://www.pbase.com/forumweb/techpioneers2008
  • Nominate a company to be a Technology Pioneer 2009 at: http://www.weforum.org/pdf/techpioneers/nomination_form_2008.pdf . Deadline for submissions is May 2008.

About the World Economic Forum

The World Economic Forum is an independent international organization committed to improving the state of the world by engaging leaders in partnerships to shape global, regional and industry agendas. Incorporated as a foundation in 1971, and based in Geneva, Switzerland, the World Economic Forum is impartial and not-for-profit; it is tied to no political, partisan or national interests. (http://www.weforum.org)

About Medio

Medio delivers best-in-class mobile search and mobile advertising solutions that help mobile operators implement the best customer experience and allow advertisers reach their intended target audiences. Created specifically for mobile, Medio Mobile Search combines an intuitive, effortless user interface with powerful recommendation and personalization technologies. Medio’s exclusive focus on mobile is also the key to delivering the most relevant answers across all categories, including downloadable content, local search and the mobile web.

Leveraging the precise targeting capabilities of the mobile search platform, Medio enables advertisers to identify and reach audiences who are interested in what they’re selling—at just the right time—and achieve the best results for their campaign. Through unique partnerships with mobile carriers, ads are integrated into the mobile search experience, where increased relevance drives maximum response.

Medio’s customers and partners are leading mobile operators, publishers and advertisers, including: Verizon Wireless, T-Mobile International and USA, Telus Mobility and CBS Mobile.

For more information, visit www.medio.com.

For more information, contact:
James Wood, AxiCom +44 208 392 4063, james.wood@axicom.com