Measure everything: Moving from “Should we measure that?” to “How should we measure that?”

Current tools around data collection, storage and processing have opened up the opportunity for real time and near-real time analytically driven personalization of user experiences on mobile devices. This personalization can be applied in a variety of ways for such purposes as boosting click-through by intelligently targeting users with contextually relevant advertisements. Personalization can also increase in-application purchases by determining who to make an offer to; this is a critical component given that in-app payments are more profitable than paid apps. The key to success in personalization on mobile is understanding the user as deeply as possible and predicting interests and engagement from that understanding. Rather than relying on blanket statements such as “women like lipstick, and I think […]
By |Wednesday, February 13, 2013|Commentary|0 Comments

Use Predictive Analytics to Maximize Mobile Revenue

Experts project that by 2015, there will be more than 7 billion mobile devices globally. With the explosion of mobile devices, understanding how users interact with your applications or services is a critical component to your mobile monetization strategy and driving mobile usage. This growing mobile trend set the context for an expert panel at the  APPNATION IV  conference discussing the topic “Mobile Moneyball: Leveraging Personalized Content to Drive Premium Monetization”. On the panel was Brian Lent, Medio’s Chairman and CTO, Larry Jordan, Director of Mobile Web for T-Mobile with George Gilbert, Co-Founder and Principal at TechAlpha Partners serving as the moderator. The panel gave expert insight and real world examples into how personalized content and […]
By |Friday, December 28, 2012|Commentary|0 Comments