A colleague of mine recently upgraded from Google Maps to the Inrix Traffic app. Along with receiving real-time alerts on traffic conditions, hazards and police activity, they can now predict their drive time, to and from work, while informing team members and family of their exact arrival. It’s easy, accurate and I’ve been told it promotes household peace. Thus far, location aware content – which to this point has consisted mostly of ads, promotions and coupons – has not had an equally positive impact on my life. We know that geo-awareness can help with targeting marketing messages, but when money is on the line, savvy businesses are finding creative ways to tap into the […]