In an age of smartphones, app stores and mobile search, the old operator content portal seems like a tired creaky creation, but T-Mobile apparently is experiencing a revival of interest in its mobile content and storefront. Since it started using Medio’s Web2Go portal as it mobile homepage last summer, the operator has experienced a big bump in customer engagement in mobile Web services a bump to the tune of a 200% increase in average browser sessions per user across its feature phone and smartphone line ups.

The Web2Go is browser-based user interface, which hosts hundreds of content sites, applications and storefronts, hosted from its cloud-based content platform and rendered on the device as mobile Web pages.

Read More At: Connected Planet