Angry Birds creator Rovio is using predictive-analytics software from Seattle-based startup Medio in an attempt to improve the gaming experience and keep users playing. Mobile and social games might appear to be cute diversions, but they’re generating lots of money. They’re also generating lots of data that, properly analyzed, should lead to even more money.

According to the press release that announced the news, Angry Birds has been downloaded more than 300 million times — on pace for 1 billion downloads — and consumers play it for roughly 1.4 billion minutes per week in aggregate. Such growth isn’t surprising, given that mobile gaming is predicted to be a $16 billion market by 2015, no doubt spurred by the estimated 750,000 new iOS and Android devices (subscription required) hitting the market daily.

Read More At: Gigaom