Angry Birds maker Rovio is looking to increase fan engagement with the integration of Medio Systems’ cloud-based analytics platform.

Medio estimates that Rovio generates 1.4 billion minutes of weekly game play across all of its various games and platforms. Medio says its analytics can aid Angry Bird fans in the discovery of new services, capabilities and game offerings.

“Medio’s cloud-based, predictive analytics platform was built for Big Data, location-aware services, and connected devices.” said Medio CEO Robert Lilleness, in a statement. “Our platform will provide Rovio the tools to make real-time product changes that optimize game play, fan satisfaction and revenue.”

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