At one time, Medio was a start-up that hoped to be the Google of mobile search. It raised a bunch of money and built its engine. But, after Google decided that it wanted to be the Google of mobile search, Medio found itself too small to compete on either the algorithmic or ad side.

So the Seattle company hunkered down and plotted a second act. The once-loquacious startup went silent, scaled back from more than 100 employees to around 60 and slowly started building back its business around the recommendation engine that had formed a key part of its search engine.

Read More At: All Things D