Medio Systems, Inc. is expected today to announce the launch of its performance-based Medio MobileNow Ad Network. Designed to give advertisers the ability to target pay-per-click ads to potentially millions of mobile device users, Medio MobileNow will generate new ad revenue for participating wireless operators and off-deck mobile partners. With other mobile ad networks already up and running, we asked Omar Tawakol, chief advertising officer for Medio Systems, what was different about MobileNow.

Read More At: iMedia Connection