If you’re a marketer, you won’t be able to ignore mobile for long. No doubt you’ve already heard the advantages of marketing on a mobile device. Everyone has one; they take it everywhere, stare at it attentively, poke it frequently, dress it up tenderly and talk to it incessantly.

But for all its advantages, the mobile ecosystem is still confusing for many marketers as evidenced by the one question that comes up in every conversation about mobile marketing: What is a deck and why are the carriers controlling them as opposed to leaving them open like the internet?

Read More At: iMedia Connection