Las Vegas - April 1, 2008. From CTIA Wireless 2008, Medio, the leader in mobile search and mobile advertising, announced today that two of its carrier partners, Verizon Wireless and T-Mobile, received the highest search satisfaction ratings according to the Q3 2007 Nielsen Mobile Search Report. Twenty percent more users reported being “Very Satisfied” with the T-Mobile and Verizon carrier search boxes than with those of any other carrier. Furthermore, while having the greatest proportion of very satisfied customers, Medio’s overall satisfaction scores are higher than the current mobile WAP search offerings from the leading Internet search providers.Medio is a white label search provider for both Verizon and T-Mobile, powering Verizon’s Get It Now, and T-Mobile’s t-zones.

  • Verizon Wireless’ Get it Now: In Sept. 2006, Medio and Verizon Wireless announced the availability of Get It Now Search™ a free application that allows Verizon Wireless customers with select Get It Now-enabled phones to quickly search across downloadable content available from VZW Games, VZW Tones and VZW Pix straight from their mobile phones. With Get It Now Search, customers can search by artist name, song title, game or application name to easily find the content they want. Once the results are presented, customers can purchase the content from their phones in just a few clicks and see recommendations of other content they may enjoy. In a first for the mobile search industry, Get It Now Search’s voice input option marks the first time customers can speak a search term instead of type it.
  • T-Mobile t-zones: In Jan., 2007, Medio announced that it deployed a new search system for T-Mobile that presents subscribers with the most relevant results, including access to CallerTunes™, myFaves(SM) content, HiFi Ringers™, local business listings, and information such as news, weather, sports and flight times, all through a search box prominently placed at the top of t-zones pages.

“We are powering a search solution that is leading the way in providing a positive experience for mobile search users,” said Brian Lent, CEO of Medio. “Medio was built from the ground up as a mobile service company, so everything we do has the mobile user in mind, which is a significant factor in delivering a superior consumer experience.We have a clear vision for driving mobile search forward and will continue to lean on Nielsen Mobile statistics as measurement of our progress.”

Also, according to the report, 19% of cellular subscribers and 42% of mobile data users employ some form of mobile search, which includes dialing a mobile 411 service.

“While deployment of mobile search services has generated a lot of industry excitement, it is still early in the adoption cycle and there is tremendous room for uptake in the coming years,” said Jeff Herrmann, VP Mobile Media, Nielsen Mobile.

About Medio

Medio delivers best-in-class mobile search and advertising solutions, helping mobile operators and publishers to offer the best customer experience and advertisers to reach their target audiences. Created specifically for mobile, Medio Mobile Search combines an intuitive, effortless user interface with powerful recommendation and personalization technologies. Medio’s search platform has been adopted by leading operators and publishers worldwide.

Using the precise targeting capabilities of the mobile search platform, the Medio MobileNow Search Advertising Network enables advertisers to identify and reach audiences that are interested in what they are selling—at just the right time—to achieve the best results for their campaign. Through Medio’s unique partnerships with mobile carriers and publishers, ads are integrated into the consumer mobile search experience where increased relevance drives maximum response.

Medio was named one of IDC’s 10 Wireless Entertainment Players to Watch in 2008 and was a recipient of Frost & Sullivan’s 2008 North American Mobility Award. For more information, visit www.medio.com.