It may seem like everyone on the planet has played Angry Birds, but Rovio‘s mobile game has been downloaded only 300 million times, and the company wants to hit more than a billion users. To that end, Rovio is teaming up today with Medio Systems to take advantage of its predictive analytics service.
The deal isn’t a gigantic one, but it tells you what successful game companies are doing in terms of data mining to extend the reach of successful games. Medio is an analytics vendor that says it goes beyond mere reporting of user data. Rather, it forms a profile of users and makes real-time predictions about the kind of content, offering or monetization offers a user will respond to. Medio will support Rovio titles across all consumer platforms including Google Chrome, Android devices, the iPhone and the iPad.
Read more at: VentureBeat