Mobile internet software and analytics provider Medio Systems has selected IBM System x servers to power its cloud-based IT infrastructure that analyses the behaviour of over 90 million users within Medio’s network of game developers, mobile publishers, handset OEMs and mobile operators. Medio Systems worked with IBM to deploy 230 IBM System x servers powered by intelligent Intel Xeon processors running Apache Hadoop and Linux to offer its predictive analytics system in a distributed, cloud-based environment. This software and hardware service is purpose-built for the mobile application and smart device industry. The IBM system is anchored by multi-tiered data centres in Seattle, Washington and Atlanta, Georgia. After implementing the IBM service, the time required to analyse customer responses declined by a factor of 12, down to 75 milliseconds. Along with this increase in processing speed, the number of transactions per second also increased to 1,200 per data centre. Medio was also able to maintain 100 percent system availability. The data centres are powered by IBM System x 3650, 3550 and 3250 class systems.

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