Maximize Mobile Retail Revenue

With a projected 3+ billion smartphones in use by the end of 2017, mobile is quickly becoming consumers’ primary touch point for browsing and shopping online. Creating and developing a personalized relationship with your mobile customers is necessary for a successful mobile strategy.

This guide was developed to provide you with an understanding of:

  • Why mobile requires personalization
  • How advanced customer segmentation and predictive analytics lead to better personalization
  • The real-time tools you can use to create personalized customer relationships