Maximize Mobile Retail Revenue
With a projected 3+ billion smartphones in use by the end of 2017, mobile is quickly becoming consumers’ primary touch point for browsing and shopping online. Creating and developing a personalized relationship with your mobile customers is necessary for a successful mobile strategy.
This guide was developed to provide you with an understanding of:
- Why mobile requires personalization
- How advanced customer segmentation and predictive analytics lead to better personalization
- The real-time tools you can use to create personalized customer relationships