A CMO’s Guide to Understanding the Mobile Customer

Mobile is the most underutilized channel for gaining new customers and driving revenue. Highly consequential developments within the world of mobile are significantly changing traditional methods of interacting with consumers. Marketing and mobility leaders need to know where to start and how to build a successful mobile strategy.

The purpose of this guide is to show Chief Marketing Officers and their teams how to build, implement, and measure a successful mobile marketing strategy.

 

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