Seattle, WA - July 3, 2007. Medio, the leader in mobile search and mobile advertising, announced today it has appointed technology veteran Robert P. Lilleness to the position of chief operating officer. He will report to president and CEO Brian Lent.

“We are excited to have Rob join the Medio team,” said Lent. “His experience developing and launching consumer technology and digital media products to millions of end-users combined with his stellar experience with sca”With more than 3 billion cell phones in the world and expanding network capabilities, Medio’s leading technology in mobile search and advertising well positions the company to enrich millions of consumers mobile phone experience,“said Lilleness. “It’s great to be part of a company that is taking mobile to an entirely new level.”

Lilleness joins Medio from Universal Electronics, Inc., a global leader in wireless control technology that develops software, firmware, chips, and consumer products for mass-market deployments in the cable/satellite, consumer During Lilleness’ tenure, the company fortified their technology, tripled their patent portfolio, shipped over one hundred new products, and expanded to serve other industries. As a result, revenue grew rapidly from $104 million in 2002 to over $230 million in 2006 and earnings more than doubled—resulting in a tripling of the stock price. Today, it is estimated that a 250 million people use Universal’s technology around the world.

Prior to Universal, Lilleness served as vice president of product management and marketing at Trilogy Software Inc., a leading developer of enterprise-class, e-business software for Global 2000 corporations. Lilleness was also on the initial team that built the Windows Networking business at Microsoft where he served in a number of management roles. He was responsible for shipping multiple versions of Windows NT Server and helping to build the Windows networking business to over $500 million in sales. Lilleness started his career with Ernst and Young in Zurich, Switzerland.

Lilleness serves on the board of directors of Smart Labs, Inc. the developer of INSTEON home automation technology and owner of, world’s largest home automation store. Lilleness holds a B.A. from the University of Puget Sound and a Master of Business Administration from Harvard Business School.