London, UK - December 12, 2007. Medio, Inc., the leading provider of mobile search and advertising solutions, today announced the availability of its performance-based Medio MobileNow™ Ad Network to advertisers and mobile publishers in the UK and beyond. A component of Medio’s complete mobile search ecosystem, the ad network maximises the latent potential of the mobile phone by targeting mobile consumers with relevant, pay-per-click ads. With the incorporation of search-based advertising in 2008, Medio MobileNow will create additional revenue streams for mobile operators, publishers and other off-deck mobile properties while offering advertisers even more targeting precision through highly relevant ad messages based on consumers’ search queries.

The Medio MobileNow Ad network has been live in the United States since its launch in March this year. The expanded network has already begun to serve ads for advertisers in the UK, Germany, France, Spain, Australia and South Africa, achieving conversion rates of up to 15% with access to over 100 million page impressions per month across an international network of publishers.

“The Medio MobileNow Ad Network offers us the scope for growth that we have been looking for in a mobile advertising solution,” said Nicolas Bigaignon, Marketing Manager at Reporo, a mobile applications company using Medio MobileNow to drive traffic to its mobile social portal. “The more relevant the advertising, the more likely it is to be seen by the user as content. Medio’s deep understanding of this and its ability to place ads appropriately has already resulted in some very positive campaign results for us in the UK, helping us drive user acquisition and traffic for our mobile portal. As mobile search advertising becomes a reality, we expect our visibility with our target audience to increase further.”

The MobileNow Ad Network currently offers international text and banner ad placement throughout Medio’s off-deck network of mobile properties, where advertisers only pay when their ads are clicked. By adding MobileNow’s simple ad-placement code to their sites, publishers can build click-based advertising into their existing mobile properties as a way to generate revenue. Additionally, publishers can enable content discoverability through Medio Search, a search box that connects visitors with content they’re looking for, while further monetizing traffic with targeted search advertising.

“The launch of our MobileNow Ad network in the UK is the first step towards an ad delivery mechanism that hinges on mobile search to provide far greater returns,” said Ben Tatton-Brown, Medio’s Head of Advertising Sales EMEA. “The real potential of mobile site owners and advertisers comes from their ability to reach individuals with information that is of high relevance and importance to them at the moment they require it. By offering a simple, made-for-mobile programme, Medio helps drive conversion rates by returning ad messages as part of a set of actionable answers that give the user exactly what he or she wants.”

Advertisers can start a campaign and publishers can learn more about advertising opportunities by contacting Medio Sales at adsales@medio.com and +44 (0)207 434 7260.

About Medio

Medio delivers best-in-class mobile search and mobile advertising solutions that help mobile operators and mobile publishers implement the best customer experience and allow advertisers to reach their intended target audiences. Created specifically for mobile, Medio Mobile Search combines an intuitive, effortless user interface with powerful recommendation and personalization technologies.

Leveraging the precise targeting capabilities of the mobile search platform, Medio enables advertisers to identify and reach audiences who are interested in what they’re selling—at just the right time—and achieve the best results for their campaign. Through unique partnerships with mobile carriers and mobile publishers, ads are integrated into the mobile search experience, where increased relevance drives maximum response.

Medio’s customers and partners are leading mobile operators, publishers and advertisers, including: Verizon Wireless, T-Mobile International and USA, Telus Mobility and CBS Sports Mobile. For more information visit: www.medio.com.

For more information, contact:
Andy Riley, AxiCom +44 208 392 4073, andy.riley@axicom.com
James Wood, AxiCom +44 208 392 4063, james.wood@axicom.com