Mobile search provider Medio Systems prepped its MobileNow ad network to provide search functionality on mobile publisher sites. CBS Mobile signed on as the network’s first publisher.

“We’re taking our search functionality we’ve been delivering to carriers over the past two or three years and extending it to publishers on the mobile Web,” said Barry Chu, Medio’s general manager of advertising.

Medio Mobile Search for publishers is optimized for the mobile experience. The platform has a basic structure based on content, but then adapted to each publisher. Queries for news sites differ from requests for stock information or sports scores.

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