Predictive App Analytics Provider Appoints Former Expedia Executive as Senior Vice President of Engineering
Seattle, WA (PRWEB) /June 13, 2013/- Medio the largest provider of predictive app analytics and the leader in optimizing the lifetime value of mobile customers, has announced the addition of Seattle technology veteran Ryan Sousa as senior vice president of engineering.
Previously, Sousa served as vice president of global business intelligence and data warehousing technology for Expedia, the world’s largest online travel company. During his four-year tenure, he led the creation of a global, cross-brand platform that now analyzes more than a petabyte of data to better personalize and improve the overall Expedia user experience. Prior to Expedia, Sousa led the delivery of transformative business intelligence (BI) and customer relationship management (CRM) solutions at Amazon, Starbucks and MCI Communications.
“Ryan is one of the early Big Data pioneers, having built and grown core systems for some of the world’s most trusted brands,” said Rob Lilleness, president and chief executive officer of Medio. “He is a seasoned, innovative and trusted technology leader who embodies our core disciplines, and we are thrilled to have him on board.”
Sousa’s appointment comes at a time when Medio is experiencing rapid growth in product development and innovation. In May, the company expanded its end-to-end analytics suite with the launch of its new K-Invite mobile viral acquisition platform.
“At the convergence of mobile, Big Data, cloud computing and open source, a new generation of cost-effective analytics capabilities are rapidly transforming the customer experience and creating new market opportunities,” Sousa said. “Medio has the people, platform and deep experience to lead this convergence and enable our customers to accelerate their migration to this new business landscape.”
Medio is the world’s largest provider of predictive app analytics and the leader in optimizing the lifetime value of mobile customers. The company currently tracks and analyzes over one billion events every day. Utilizing a cloud-based, SaaS infrastructure, Medio leverages predictive models to present over four billion recommendations each month to mobile users of the world’s largest brands including Rovio (Angry Birds), Verizon, T-Mobile and the Otto Group. By turning big data into business action, Medio optimizes the acquisition, retention and monetization of mobile users and therefore their lifetime values. The company is focused on retail, media and mobile operators. Headquartered in Seattle, Medio is profitable and privately held. Medio’s investors include Accel Partners, Frazier Technology Ventures, Trilogy Partners and Mohr Davidow Ventures.