With a projected 3+ billion smartphones in use by the end of 2017, mobile is quickly becoming consumers’ primary touch point for connecting online. Traditionally, businesses have implemented web analytics to track and understand their internet users. However, mobile customers have many more unique features and associated opportunities when compared to their PC counterparts. If companies continue to use web analytics to measure and understand their mobile customers they will be missing pertinent information that they need to develop personalized and profitable relationships with their mobile users. This infographic illustrates the unique features of mobile customers and outlines why mobile analytics are better equipped to handle the shift to mobile.