As cloud computing evolves, one particular use for it is beginning to stand out: big data. What exactly big data means and how it fits into the cloud conversation, however, are questions not easily answered.

Medio Systems Inc., founded in 2004 as an application service provider (ASP), has recently reinvented itself as a cloud-hosted provider of big data analytics, with a focus on mobile platforms. The company is also marketing its inGenius Software as a Service, traditionally aimed at enterprise customers such as T-Mobile, Verizon, Disney and CBS, at small- and medium-size businesses (SMBs).

Brian Lent, co-founder and chief technology officer of Medio, and Ivan Sucharski, Medio’s data strategist, spoke about big data, the evolution of cloud computing and how the two trends affect each other.

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