Mobile World Congress, Barcelona, Spain - February 11, 2008. While users are consuming an increasingly wide range of data services on more capable networks and devices, the barriers to discover and use mobile internet services are still high. To solve the need for search and recommendation across the wealth of content available in a compelling user experience, SurfKitchen, the market leader in On-Device Portal (ODP) applications and Medio, the leader in mobile search and search advertising, are joining forces to demolish these final barriers. This will enable consumers to discover and use a broader range of services, as well as search for relevant online content within an integrated on-device experience.
Mobile search is a key service component of today’s ‘mobile-meets-Internet’ world. Leveraging data insights and recommendations technology, mobile search delivers concise and relevant information with minimal clicks. Integrating search in a compelling on-device experience will allow users to access the content of their choice, while providing new revenue streams through relevant and targeted advertising.
SurfKitchen’s partnership with Medio complements its strategy to provide a compelling, seamless mobile Internet experience that will allow users to enjoy a broader, more relevant and richer experience. SurfKitchen has announced the launch of SurfKit Phonetop, an integrated suite of on-device applications that offers extensive service choice for users and ‘zero click’ discovery.
“Mobile users are increasingly context driven,” said Michel Quazza, Chief Executive Officer of SurfKitchen, “and our partnership with Medio reflects this. Combining Medio’s search and recommendation expertise with SurfKitchen’s market-leading capability in providing an exceptional user experience will give consumers the discoverability that they expect from the Internet in an industry-best mobile experience.”
“We’re delighted to be working with SurfKitchen to incorporate our mobile search solutions with their on-device portal offering,” said Brian Lent, CEO Medio. “Search is the gateway to mobile content and the mobile internet and this partnership will enable us to achieve a common goal of delivering the best mobile consumer experience to drive increased consumer satisfaction and mobile Internet usage.”
Mobile World Congress 11th-14th February, Barcelona Find Medio at 4.6 HS 12 and SurfKitchen at Hall 1 Stand 1D 64
Medio delivers best-in-class mobile search and advertising solutions that help mobile operators and publishers implement the best customer experience and allow advertisers to reach their intended target audiences. Created specifically for mobile, Medio Mobile Search combines an intuitive, effortless user interface with powerful recommendation and personalisation technologies.
Leveraging the precise targeting capabilities of the mobile search platform, Medio enables advertisers to identify and reach audiences who are interested in what they’re selling—at just the right time—and achieve the best results for their campaigns. Through unique partnerships with mobile carriers and mobile publishers, ads are integrated into the mobile search experience, where increased relevance drives maximum response.
Medio’s customers and partners are leading mobile operators, publishers and advertisers, including: Verizon Wireless, T-Mobile International and USA, Telus Mobility and CBS Sports Mobile. For more information visit: www.medio.com.
SurfKitchen is uniquely focused on delivering a compelling user experience on mobile. SurfKitchen focus on providing a simple and intuitive user experience, which is proven to help drive consumption and repeat usage of mobile data services. Simplifying the end user experience improves subscriber satisfaction, encourages adoption and promotes operator brand identity. SurfKitchen’s platform enables digital content to be sent over-the-air (OTA) to a broad range of feature phones and smart phones across Symbian, Mcirosoft, Java and Brew platforms. This enables operators to ensure that the most up to date content is always available to subscribers. The SurfKitchen experience can be tailored according to operator market segmentation, encouraging increased customer loyalty and ultimately reducing churn.