A recent article by Reuters suggests that the cost per install via the traditional mobile ad network will surpass the actual value of that same user this holiday season.  You read that right.  Companies will pay more for a mobile user than that user is actually worth.  So what gives?Why would anyone be willing to make such an unsound investment? One word: charts.  Much like the music industry relies on the billboards to boost sales during the holidays, mobile apps rely on their top charts to get their app in front of all those new users logging into their device for the first time.  Now while this may seem like a shaky deal on paper, it’s a solid investment if you can […]