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    Web Analytics Not Measuring Up for Mobile Marketers Web Analytics Not Measuring Up for Mobile Marketers

    Web Analytics Not Measuring Up for Mobile Marketers

Web Analytics Not Measuring Up for Mobile Marketers

Mobile marketing is easily one of the hottest topics in the digital content world, but some say it isn’t growing as quickly as it could. It almost seems counter-intuitive, but because the web analytics tools of today aren’t quite cutting it in the mobile arena marketers aren’t getting the same amount of insight into their users. According to research from Medio, the average American owns 1.57 mobile devices, and if marketers want to know more about what people are doing with these devices, mobile analytics are going to have to become a priority. “Web analytics solutions are missing detailed user behavior. Web analytics typically only capture session data (page views, […]
By |Wednesday, July 10, 2013|In The News|0 Comments
  • geekWire
    Tech Moves: Doug Aley leaves Zulily for Room 77; Vittana taps CEO Tech Moves: Doug Aley leaves Zulily for Room 77; Vittana taps CEO

    Tech Moves: Doug Aley leaves Zulily for Room 77; Vittana taps CEO

Tech Moves: Doug Aley leaves Zulily for Room 77; Vittana taps CEO

Medio, a maker of app analytics software, has named technology veteran Ryan Sousa as senior vice president of engineering. Sousa previously served as vice president of global business intelligence and data warehousing technology at Expedia, and before that worked at Amazon, Starbucks and MCI Communications. Read More at Geekwire
By |Thursday, June 27, 2013|In The News|0 Comments
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    Web vs. Mobile Analytics Infographic Web vs. Mobile Analytics Infographic

    Web vs. Mobile Analytics Infographic

Web vs. Mobile Analytics Infographic

With a projected 3+ billion smartphones in use by the end of 2017, mobile is quickly becoming consumers’ primary touch point for connecting online. Traditionally, businesses have implemented web analytics to track and understand their internet users. However, mobile customers have many more unique features and associated opportunities when compared to their PC counterparts. If companies continue to use web analytics to measure and understand their mobile customers they will be missing pertinent information that they need to develop personalized and profitable relationships with their mobile users. This infographic by Medio illustrates the unique features of mobile customers and outlines why mobile analytics are better equipped to handle the shift to mobile. View the article here
By |Friday, June 21, 2013|In The News|0 Comments

Medio Whitepaper and Infographic Give Marketers Insight Into the Differences Between Web and Mobile Analytics

Using web analytics to evaluate the behavior of mobile users does not provide an accurate picture. Predictive app analytics provider introduces resources to help businesses better understand and engage with mobile consumers. Seattle, WA (PRWEB) June 20, 2013 Medio, the world’s largest provider of predictive app analytics and the leader in optimizing the lifetime value of mobile customers, announced today the availability of a new whitepaper and infographic designed to educate marketers about the unique differences between web and mobile analytics. The whitepaper and infographic also give meaningful insight into how marketers can use mobile analytics to engage with today’s multi-device, mobile consumer. The whitepaper, “Web vs. Mobile Analytics: What Web Analytics Won’t Tell You about Your Mobile Customers,” delves into […]
By |Thursday, June 20, 2013|In The News|0 Comments
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    Medio launches K-Invite, helps developers acquire users through word of mouth Medio launches K-Invite, helps developers acquire users through word of mouth

    Medio launches K-Invite, helps developers acquire users through word of mouth

Medio launches K-Invite, helps developers acquire users through word of mouth

App analytics startup Medio recently launched K-Invite, a new service designed to help mobile game and mobile app developers acquire more users. Essentially, the Seattle-based company’s K-Invite allows developers to harness the viral power of word of mouth, and be able to track the performance of word of mouth marketing as well. With user acquisition costs higher than ever due to the fierce competition in mobile and openness of the platform, app developers are constantly seeking to find new and creative ways to acquire quality users on the cheap. Many developers promote their apps through ad networks, cross-promotion services, and even Facebook mobile app install ads, but what has shown to be an important user acquisition channel is word of […]
By |Thursday, May 30, 2013|In The News|0 Comments
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    How cloud, big data and mobile will make the CMO the BMOC How cloud, big data and mobile will make the CMO the BMOC

    How cloud, big data and mobile will make the CMO the BMOC

How cloud, big data and mobile will make the CMO the BMOC

SUMMARY:The rise of cloud and big data is altering business models, and in the process shifting corporate hierarchies, too. The chief marketing officer could be a big beneficiary of all this change. In every shift of technology, new companies emerge to dominate new spaces while incumbents falter (and sometimes fade away). Today’s epic shift to mobile, big data and real-time analytics will certainly change the corporate landscape. But the emergence of these new technologies is also inspiring major change in the C-level suite, and the biggest beneficiary will be the Chief Marketing Officer. Marketing becomes new revenue arm Traditionally, CMOs have dealt with the “soft skills” of marketing. They headed […]
By |Wednesday, May 22, 2013|In The News|0 Comments
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    Medio Launches Way For Game and App Developers to Get More Users Medio Launches Way For Game and App Developers to Get More Users

    Medio Launches Way For Game and App Developers to Get More Users

Medio Launches Way For Game and App Developers to Get More Users

Medio has launched K-Invite, a platform it says will help game and app developers acquire more mobile users. K-Invite lets mobile app developers and marketers create and track the virality of their apps. It is intended to spur customer growth across platforms. The net result will be higher quality users — those that stick around and spend money — at a fraction of the cost charged by traditional ad networks. With K-Invite, developers sign up and get a dashboard they can use to add their apps and set up campaigns. The developer integrates the software development kit into their iOS or Android apps. Then the developer determines where they want to reveal K-Invite to their users. K-Invite facilitates one-to-one social […]
By |Wednesday, May 22, 2013|In The News|0 Comments
  • infoWeek
    Big Data Helps Retailers Target Mobile Customers Big Data Helps Retailers Target Mobile Customers

    Big Data Helps Retailers Target Mobile Customers

Big Data Helps Retailers Target Mobile Customers

Cisco’s 2012 Visual Networking Index (VNI) Forecast predicts that nearly 19 billion network connections will be operational by 2016 — nearly 2.5 connections for every human on earth — up from 10.3 billion in 2011. Not surprisingly, the rising popularity of mobile devices, specifically smartphones and tablets, is driving that explosive growth. Billions of mobile devices generate enormous volumes of data. In fact, Cisco estimates that global IP traffic will be 1.3 zettabytes within three years. (One zettabyte equals 1,099,511,627,776 gigabytes.) By any definition, that qualifies as big data. But many retailers aren’t prepared to manage this explosion in mobile-generated information, argues Brian Lent, cofounder and chief technical officer of Medio, a provider of predictive analytics products for the mobile industry. […]
By |Monday, April 8, 2013|In The News|0 Comments
  • geekWire
    Serial Entrepreneur David Bluhm Returns to Medio Serial Entrepreneur David Bluhm Returns to Medio

    Serial Entrepreneur David Bluhm Returns to Medio

Serial Entrepreneur David Bluhm Returns to Medio

Typically, when founders leave companies, they never return. Or, if they do, they come back as CEO as was the case with Steve Jobs at Apple or Howard Schultz at Starbucks. But serial entrepreneur David Bluhm, the co-founder of mobile analytics startup Medio, is returning to the company in a new role as chief marketing officer. He’s bringing a few others with him, including Beau Ross as director of marketing and John Maffei as general manager of new business ventures. Bluhm is one of Seattle’s most accomplished entrepreneurs. In addition to Medio, he was a co-founder of Z2 (in the news earlier today for its latest game); Handson Mobile; and 2Way. Read More at GeekWire
By |Thursday, March 21, 2013|In The News|0 Comments
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    Cloud Computing Brings Big Data to the Masses Cloud Computing Brings Big Data to the Masses

    Cloud Computing Brings Big Data to the Masses

Cloud Computing Brings Big Data to the Masses

As cloud computing evolves, one particular use for it is beginning to stand out: big data. What exactly big data means and how it fits into the cloud conversation, however, are questions not easily answered. Medio Systems Inc., founded in 2004 as an application service provider (ASP), has recently reinvented itself as a cloud-hosted provider of big data analytics, with a focus on mobile platforms. The company is also marketing its inGenius Software as a Service, traditionally aimed at enterprise customers such as T-Mobile, Verizon, Disney and CBS, at small- and medium-size businesses (SMBs). Brian Lent, co-founder and chief technology officer of Medio, and Ivan Sucharski, Medio’s data strategist, spoke about big data, the evolution of cloud computing and how the two trends […]
By |Monday, November 19, 2012|In The News|0 Comments