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    Nokia adds to Here armoury with analytics firm Medio Systems Nokia adds to Here armoury with analytics firm Medio Systems

    Nokia adds to Here armoury with analytics firm Medio Systems

Nokia adds to Here armoury with analytics firm Medio Systems

With its devices and services unit off its hands, Nokia is building up its mapping business. Following Microsoft’s €5.4bn acquisition of Nokia’s handset arm, the company has three businesses: patents and licensing arm Technologies, its networking unit NSN, and its mapping company Here. Nokia seems to have been turning its attention to the latter of late. After buying travel guide company Desti last month, it’s now purchased analytics company Medio Systems. Medio Systems, based in Seattle, gathers sensor and connected device data for useful information. That information will be integrated into Nokia’s mapping systems to help personalise maps and add context. “That could mean delivering individual restaurant recommendations to someone ready for lunch, giving drivers routes that match their driving style based on […]
By |Friday, June 13, 2014|In The News|0 Comments
  • tc-techcrunch
    Nokia’s Here Buys Medio Systems To Push More Personalised Location Services Nokia’s Here Buys Medio Systems To Push More Personalised Location Services

    Nokia’s Here Buys Medio Systems To Push More Personalised Location Services

Nokia’s Here Buys Medio Systems To Push More Personalised Location Services

Less than two weeks after buying natural language startup Desti, Nokia’s mapping division Here is announcing another acquisition to enhance its service: it is buying Medio Systems, a specialist in predictive analytics that Nokia will use to give users of its location-based services more personalised results and maps. Or as Here’s VP of search Don Zereski described it to me: “The map I see will be different from the map that you see.” Nokia is not disclosing the terms of the deal but we are trying to find out. Medio, based out of Seattle, was founded in 2004, originally setting out to develop a contextualised search engine for mobile phone users but later pivoting to provide a more B2B product, in the form of […]
By |Thursday, June 12, 2014|In The News|0 Comments
  • Bloomberg
    Nokia to Buy Medio for Analytics Data in Map Push Against Google Nokia to Buy Medio for Analytics Data in Map Push Against Google

    Nokia to Buy Medio for Analytics Data in Map Push Against Google

Nokia to Buy Medio for Analytics Data in Map Push Against Google

Nokia Oyj (NOK1V) agreed to buy analytics firm Medio Systems Inc., the Finnish wireless-technology company’s second acquisition in two weeks to bolster its Here mapping unit againstGoogle Inc. (GOOG) The purchase boosts Nokia’s ability to provide personalized maps and services using predictive data, according to a statement today from the company. Seattle-based Medio, which was founded in 2004 and has about 70 workers, is owned by Accel Partners, Frazier Technology Ventures, Mohr Davidow Ventures and Trilogy Equity Partners. The deal’s value wasn’t disclosed. Nokia is reshaping itself and expanding into new fields after selling its mobile-phone unit to Microsoft Corp. (MSFT) for about $7.5 billion in April. While Nokia gets most […]
By |Thursday, June 12, 2014|In The News|0 Comments
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    HERE plans to acquire Medio Systems Inc. – Medio’s predictive analytics technology strengthen HERE location intelligence capabilities HERE plans to acquire Medio Systems Inc. – Medio’s predictive analytics technology strengthen HERE location intelligence capabilities

    HERE plans to acquire Medio Systems Inc. – Medio’s predictive analytics technology strengthen HERE location intelligence capabilities

HERE plans to acquire Medio Systems Inc. – Medio’s predictive analytics technology strengthen HERE location intelligence capabilities

Berlin, Germany/Seattle, USA – Today HERE, a leader in navigation, mapping and location experiences, announced plans to acquire Medio Systems Inc., a Seattle-based company that is a pioneer in the emerging field of real-time predictive analytics. Building on Medio’s ‘smart data’ asset enables HERE to create contextual maps and location services that change according to the situation to provide highly personalized and predictive experiences for people and businesses. That could mean delivering individual restaurant recommendations to someone ready for lunch, giving drivers routes that match their driving style based on real-time conditions or helping businesses personalize their customer offerings. “We are entering the age of what I call […]
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    Medio’s 1-to-1 Mobile Marketing Suite Crosses 200 Customer Mark Medio’s 1-to-1 Mobile Marketing Suite Crosses 200 Customer Mark

    Medio’s 1-to-1 Mobile Marketing Suite Crosses 200 Customer Mark

Medio’s 1-to-1 Mobile Marketing Suite Crosses 200 Customer Mark

Medio is excited to announce our latest milestone! We’ve officially crossed the 200 customer mark. Over the last year, our 1-to-1 mobile marketing suite (along with K-Invite!) has gained significant traction as the market begins to realize the vital need for a deeper understanding of their data. We are confident that this milestone is only the beginning as we have amazing things planned for 2014. Medio, the leader in mobile predictive analytics, today announced that 200 companies – from startups to Fortune 500 corporations – have adopted its end-to-end mobile predictive analytics suite. As mobile rapidly becomes the primary platform for commerce, more and more app developers, marketers and business […]
  • geekWire
    5 reasons why Seattle will become a hub of business cloud services 5 reasons why Seattle will become a hub of business cloud services

    5 reasons why Seattle will become a hub of business cloud services

5 reasons why Seattle will become a hub of business cloud services

Sean Jacobsohn is a venture partner with Emergence Capital, a Silicon Valley venture capital firm focused on business cloud applications. Emergence is an investor in companies such as SuccessFactors, Box, Veeva Systems, Lithium, Bill.com and Donuts. You can follow him on Twitter @sjacobsohn. I’ve recently read several articles about the difficulties that Seattle entrepreneurs face when building business-to-business companies.  While some might find this discouraging, I actually see this as a great opportunity. From my perspective in Silicon Valley, the Seattle region is right on the cusp of developing its own enterprise start-up ecosystem, particularly focused on business cloud solutions. Here are five reasons why I am optimistic about Seattle: Seattle is a hot bed for technical talent.  Beyond Microsoft, Amazon, Boeing, Nordstrom, Redfin, […]
By |Wednesday, December 11, 2013|In The News|0 Comments
  • retailDigital
    Preparing for the Explosion in Mobile Data Preparing for the Explosion in Mobile Data

    Preparing for the Explosion in Mobile Data

Preparing for the Explosion in Mobile Data

The rising popularity of mobile devices, specifically smartphones and tablets, is driving explosive growth of network connections—Cisco’s 2012 Visual Network Index Forecast predicts that nearly 19 billion network connections will be operational by 2016. This proliferation is resulting in the availability of an unparalleled amount of gathered data, referred to as “Big Data,” a phenomenon sometimes described as the “oil of the 21st century”. In addition to gathered data skyrocketing, mobile data is rapidly accumulating as people continue to rely on mobile devices. In December 2012 Mary Meeker, Managing Director at Kleiner Perkins and longtime market analyst, shared her Internet Trends Update estimating that there are 1.1 billion smartphone users globally, and that number is expected to grow […]
By |Friday, October 25, 2013|In The News|0 Comments
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    Data Science and “Closed-Loop” Analytics Changes Master Data Strategy Data Science and “Closed-Loop” Analytics Changes Master Data Strategy

    Data Science and “Closed-Loop” Analytics Changes Master Data Strategy

Data Science and “Closed-Loop” Analytics Changes Master Data Strategy

I had a conversation recently with Brian Lent, Founder, Chairman, and CTO of Medio. If you don’t know Brian, he has worked with companies such as Google and Amazon to build and hone their algorithms and is currently taking predictive analytics to mobile engagement. The perspective he brings as a data scientist not only has ramifications for big data analytics, but drastically shifts the paradigm for how we architect our master data and assure quality. We discussed big data analytics in the context of behavior and engagement. Think shopping carts and search. At the core, analytics is about the “closed loop”. It is, as Brian says, a rinse and repeat cycle.  You gain insight for relevant engagement with a […]
By |Sunday, September 29, 2013|In The News|0 Comments
  • retailDigital
    Mobile Commerce Is On The Rise Mobile Commerce Is On The Rise

    Mobile Commerce Is On The Rise

Mobile Commerce Is On The Rise

In 2013, mobile commerce contributes 17.4% of total ecommerce revenues. And by 2017, the share will go up to 25%. According to Medio, retailers are gathering a ton of data from mobile devices, but most do not know how to put big data into full operational use or get the real value out of it. The white paper it released shows that predictive analytics and real-time tools can help personalize and improve the mobile shopping experience. The white paper talks about the importance of personalization. It says, “A search for a product might begin on a smartphone, while order fulfillment is finalized on a PC or tablet. Being able to identify […]
By |Tuesday, August 20, 2013|In The News|0 Comments
  • marketingProfs
    Web vs. Mobile Analytics Infographic Web vs. Mobile Analytics Infographic

    Web vs. Mobile Analytics Infographic

Web vs. Mobile Analytics Infographic

Consumers on desktop computers and consumers on mobile digital devices demonstrate different behaviors, so why do companies insist on using Web analytics to measure mobile users? The infographic by Medio makes the case for using mobile analytics to effectively track mobile users and their movements. After all, what a consumer purchases from a tablet while at work often differs from what she buys at home from her desktop PC or from her mobile phone while out with friends. Even within digital devices, major differences exist. One is in spending behaviors. The average order value from a tablet is $123 (as opposed to the $102 on a PC or […]
By |Wednesday, July 24, 2013|In The News|0 Comments