• traffic-maps_feat
    Using the new Location Cloud to Predict Brick and Mortar Revenue Using the new Location Cloud to Predict Brick and Mortar Revenue

    Using the new Location Cloud to Predict Brick and Mortar Revenue

Using the new Location Cloud to Predict Brick and Mortar Revenue

A colleague of mine recently upgraded from Google Maps to the Inrix Traffic app. Along with receiving real-time alerts on traffic conditions, hazards and police activity, they can now predict their drive time, to and from work, while informing team members and family of their exact arrival. It’s easy, accurate and I’ve been told it promotes household peace. Thus far, location aware content – which to this point has consisted mostly of ads, promotions and coupons – has not had an equally positive impact on my life. We know that geo-awareness can help with targeting marketing messages, but when money is on the line, savvy businesses are finding creative ways to tap into the […]
By |Tuesday, September 10, 2013|Commentary|0 Comments
  • viral_spread
    The Secret To Virality The Secret To Virality

    The Secret To Virality

The Secret To Virality

There’s a question that has been on everyone’s mind; ‘what makes something go viral?’. Twitter’s UK research team decided to delve into this mystery by analyzing 3 very different videos. Ryan Gosling Won’t Eat His Cereal Dove’s Real Beauty Sketches Commander Chris Hadfield Sings “Space Oddity” In the video below they tracked tweets (Blue Dots) and re-tweets (Yellow dots) and created an image map to show how people share the videos via twitter. Each video used a different route to virality. The Ryan Gosling video was cross-promoted to other big tweeters and the large portion of its […]
By |Monday, August 19, 2013|Commentary|0 Comments
  • maximizeMobile-v2
    Creating The Most Out of Your Mobile Revenue Creating The Most Out of Your Mobile Revenue

    Creating The Most Out of Your Mobile Revenue

Creating The Most Out of Your Mobile Revenue

With a projected 3+ billion smartphones in use by the end of 2017, mobile is quickly becoming consumers’ primary touch point for browsing and shopping online. Creating and developing a personalized relationship with your mobile customers has become a requirement for a successful mobile strategy. In this we show how to successfully create meaningful, personalized relationships with your customers. Read the whitepaper here.
By |Tuesday, July 16, 2013|Commentary|0 Comments
  • webInfographic-Featured
    [Infographic!] Web vs. Mobile Analytics [Infographic!] Web vs. Mobile Analytics

    [Infographic!] Web vs. Mobile Analytics

[Infographic!] Web vs. Mobile Analytics

With a projected 3+ billion smartphones in use by the end of 2017, mobile is quickly becoming consumers’ primary touch point for connecting online. Traditionally, businesses have implemented web analytics to track and understand their internet users. However, mobile customers have many more unique features and associated opportunities when compared to their PC counterparts. If companies continue to use web analytics to measure and understand their mobile customers they will be missing pertinent information that they need to develop personalized and profitable relationships with their mobile users. This infographic illustrates the unique features of mobile customers and outlines why mobile analytics are better equipped to handle the shift to mobile.   [title […]
By |Wednesday, June 19, 2013|Commentary|1 Comment
  • Vancouver
    Test Market Success Test Market Success

    Test Market Success

Test Market Success

Why Your Startup Should Invest in Mobile Analytics Early On. You did it! You left your job working for the evil corporation, got seed funding for your mobile app, and hired some smart people. Now your main focus is launching a successful product into the madness that is the mobile market. If this is your first foray into mobile, it is understood and accepted that the likelihood of success here is slim to none. You should first be launching the app into a test market to learn what needs to change or be adjusted, and not push a half baked app into the major market. What a lot of companies choose to do is launch a beta version of their […]
By |Tuesday, June 18, 2013|Commentary|1 Comment
  • E3v7
    ‘Mobile’ is Hot Topic at E3 ‘Mobile’ is Hot Topic at E3

    ‘Mobile’ is Hot Topic at E3

‘Mobile’ is Hot Topic at E3

E3 is the world’s largest video game conference and even though PS4 and Xbox One have garnered a lot of press attention there is another trend that could be even more important in the coming years. The focus on mobile throughout E3 hasn’t been as sensational as other gaming news, but it will most likely have a longer lasting effect on the video gaming industry. For example the introduction of M.O.J.O, a smartphone like device that enables users to play mobile games on TVs at no addition cost, is […]
By |Monday, June 17, 2013|Commentary|0 Comments
  • Promotion Manager Video
    Medio Announces the Release of Promotion Manager Medio Announces the Release of Promotion Manager

    Medio Announces the Release of Promotion Manager

Medio Announces the Release of Promotion Manager

Here at Medio we’re excited to announce the release of Promotion Manager, a tool that enables marketers to rapidly create and target promotions to their mobile customers. Promotion Manager is part of the 1 to 1 Mobile Marketing Suite, which allows you to effectively measure your customer data, view predictive segments and easily take action on your insights.  Built in an easy-to-navigate interface, Promotion Manager uses our analytics engine to track and display your promotions’ effectiveness in real-time. We’re also releasing new versions of our SDKs with APIs for retrieving promotions and logging your customers’ interactions. The new SDKs are easy to integrate into your existing applications and the simple APIs allow you to start using Promotion […]
By |Monday, June 3, 2013|Commentary|0 Comments
  • webvsMobile
    What Web Analytics Won’t Tell You About Mobile What Web Analytics Won’t Tell You About Mobile

    What Web Analytics Won’t Tell You About Mobile

What Web Analytics Won’t Tell You About Mobile

The use of mobile devices and tablets is exploding. In fact, there was an 81% growth in smartphone usage in 2012 and 31% of American adults own a tablet.  While mobile continues to grow at an amazing rate – legacy web analytics are unable to keep up and provide the detail you need to increase your mobile footprint and interact with mobile customers. Web analytics are great for measuring PC traffic and pageviews, but fall flat when it comes to mobile. Luckily, we’ve put together a Whitepaper: Web vs. Mobile Analytics- What Web Analytics Won’t Tell You About Your Mobile Customers. Download the Free Whitepaper and Learn: The difference between web and mobile users. What unique […]
By |Wednesday, May 29, 2013|Commentary|0 Comments
  • viralChainReaction
    Mobile User LTV: You Must Incorporate Virality Mobile User LTV: You Must Incorporate Virality

    Mobile User LTV: You Must Incorporate Virality

Mobile User LTV: You Must Incorporate Virality

Traditionally LTV, customer or user lifetime value, is defined as ‘exactly how much each customer is worth in monetary terms’. However, what that definition is missing is the variety of ways customers can provide value besides direct monetary revenue.  For example, take Bob  and Sue.  From tradition LTV calculations, Bob appears to have a much higher LTV. However when you begin to consider other factors that affect customer value the true LTV calculation is revealed. When you consider the revenue from the friends that Sue invited, her LTV is actually much higher.   The diversity of mobile applications is expanding […]
By |Wednesday, May 22, 2013|Commentary|0 Comments
  • JCPenneys picture
    Predict or Die: Why Retailers Need to Start Predicting to Avoid Becoming the Next JCPenney Predict or Die: Why Retailers Need to Start Predicting to Avoid Becoming the Next JCPenney

    Predict or Die: Why Retailers Need to Start Predicting to Avoid Becoming the Next JCPenney

Predict or Die: Why Retailers Need to Start Predicting to Avoid Becoming the Next JCPenney

Under Ron Johnson’s tenure as CEO of JCPenney, the company ignored data-driven decision making for a more philosophical approach. Johnson opted for the Apple strategy of what he believed would work, reportedly stating that “We didn’t test at Apple”.  And 17 months later, JCPenney’s stock and customer loyalty has plunged. You need to understand your customers. The first thing that went wrong with Johnson’s approach is that he didn’t understand the customer. The Penney’s customer was an older, coupon savvy, frequent shopper who appreciated store stability.  So, it shouldn’t have been a surprise that customers revolted when Johnson decided to literally cut coupons, rebrand the company as new and hip, and rearrange the store’s look. How predictive analytics […]
By |Thursday, May 2, 2013|Commentary|0 Comments