• BigData-Globe
    Big Data: When Less is More Big Data: When Less is More

    Big Data: When Less is More

Big Data: When Less is More

In the world of Big Data, is more considered better? We are living and working in a new age where data is gathered from every transaction, social media post, and app download every minute of your day. Businesses are jumping on the Big Data train to try and gain insights into their customers’ behavior in order to increase purchase behavior.  Now the question is how much is enough and when is too much data harmful? The key to success is pinpointing the relevant data points to create the most insightful recommendations to drive your business’s goals; whether that is downloads, purchases, or shopping cart sizes.  Just as important as gathering the insights is presenting them in the most relevant […]
By |Friday, August 8, 2014|Commentary|0 Comments
  • Mobile site or Mobile App image
    Mobile Site or Mobile App? Mobile Site or Mobile App?

    Mobile Site or Mobile App?

Mobile Site or Mobile App?

Mobile is no longer just another channel in which to focus marketing efforts. Mobile has become a platform that marketers must utilize. Mobile is all about optimization and personalization; because there is less screen real estate and less inclination to wait, brands need to recognize exactly what their customers want and be able to deliver with speed.  In order to successfully leverage mobile users, digital strategists must ask themselves, do we focus on a mobile site, a mobile app, or both? When to Use a Mobile Site Always. There is no excuse for a company in 2014 to not have a site that is mobile-friendly. Mobile users are busy and have every distraction in the world that can take them away […]
By |Monday, June 9, 2014|Commentary|0 Comments
  • adobeAirBlogImage
    Medio Now Supports Adobe AIR Medio Now Supports Adobe AIR

    Medio Now Supports Adobe AIR

Medio Now Supports Adobe AIR

Medio’s K-Invite is growing in accessibility day-by-day. Today we are announcing that K-Invite supports the use of Adobe’s Integrated Runtime system (AIR). This marks K-Invite’s fifth fully operational platform including iOS, Android, Javascript, and Unity. In order to integrate your Adobe AIR application, Be sure to follow these steps: 1. Create an account on K-Invite at https://developer.k-invite.com 2.  Add an app and campaign to your K-Invite dashboard 3. Download the latest Medio SDK for AIR plugin As well as meet these Requirements: Minimum AIR Version: 4.0 Minimum Android SDK target version: API level 9 (Android OS 2.3) Minimum iOS version: 6.0 Minimum iOS Device CPU: ARMv7 In order to fully understand how to integrate K-Invite into your AIR application, we recommend you read through our step-by-step integration walk-through 
By |Wednesday, June 4, 2014|Commentary|0 Comments
  • Medio-Unity Blog
    Medio Now Supports Unity Medio Now Supports Unity

    Medio Now Supports Unity

Medio Now Supports Unity

We are proud to announce that Medio’s product, K-Invite, is fully operational on the Unity development ecosystem. Medio is now a part of the more than 600k monthly active Unity developers. Being one of the most requested features, we are excited to join the Unity network and grow from here. If you haven’t signed up for K-Invite yet, integration has never been easier and you’ll be eligible for a month of totally free installs.
By |Friday, May 16, 2014|Commentary|0 Comments
  • mobileDeliver-v2
    Why Mobile Delivery Isn’t Enough Why Mobile Delivery Isn’t Enough

    Why Mobile Delivery Isn’t Enough

Why Mobile Delivery Isn’t Enough

In the last few years, companies big and small have embraced the mobile mandate. They’ve made sure that their web sites are friendly to smartphones, tweaked user interfaces, and some have even created apps, which they’ve encouraged customers to download. Does this sound like your “mobile strategy”? If so, you’re at serious risk of falling behind. You’re treating mobile as a delivery channel, and that’s a mistake. Here’s why: “Always on, always held” mobile devices already deliver more data than desktops or laptops and as they gain additional sensors in the next few years, these data streams will increase dramatically Because mobile devices are often used at the point of need, they provide real-time data about context and location not available to marketers […]
By |Friday, May 16, 2014|Commentary|0 Comments
  • solution-Action_v2
    Are You Analyzing or Improving the Mobile Shopping Experience? Are You Analyzing or Improving the Mobile Shopping Experience?

    Are You Analyzing or Improving the Mobile Shopping Experience?

Are You Analyzing or Improving the Mobile Shopping Experience?

The surprising thing about mobile isn’t its phenomenal worldwide growth or how quickly these increasingly capable devices, our constant companions, have become a personal and professional necessity. No, what’s surprising–shocking, really–is how little retailers are leveraging the opportunity. Specifically, retailers need tools to help them analyze the wealth of data coming from their mobile customers and prospects, and they need innovative ideas about the mobile-equipped retail shopping experience. According to new U.S. data from marketing, media and brand researcher Millward Brown Digital, mobile visitors engage with top retailers twice as often as PC visitors (on average, 6.2 times per month vs. 2.9 times per month).  Think about it: That means marketers with effective mobile-purchase strategies and systems have more than twice […]
By |Thursday, January 30, 2014|Commentary|0 Comments
  • TopCharts
    User Acquisitions Costs Will Eclipse LTVs Over Holiday User Acquisitions Costs Will Eclipse LTVs Over Holiday

    User Acquisitions Costs Will Eclipse LTVs Over Holiday

User Acquisitions Costs Will Eclipse LTVs Over Holiday

A recent article by Reuters suggests that the cost per install via the traditional mobile ad network will surpass the actual value of that same user this holiday season.  You read that right.  Companies will pay more for a mobile user than that user is actually worth.  So what gives?Why would anyone be willing to make such an unsound investment? One word: charts.  Much like the music industry relies on the billboards to boost sales during the holidays, mobile apps rely on their top charts to get their app in front of all those new users logging into their device for the first time.  Now while this may seem like a shaky deal on paper, it’s a solid investment if you can […]
  • topRetailApps_v1
    Five Great Mobile Retail Apps in 2013 Five Great Mobile Retail Apps in 2013

    Five Great Mobile Retail Apps in 2013

Five Great Mobile Retail Apps in 2013

Mobile devices will account for 16% of US retail ecommerce sales in 2013, or $41.68 billion, according to a recent eMarketer estimate. To make their on-the-go purchases, many consumers are using apps, including branded apps from their favorite retailers. The following are five of my favorite mobile retail shopping apps. I’ve picked ones that combine functionality, ease-of-use, and appealing design. I’ve also considered various award-winners. And I’ve limited my selection to free apps because, hey, everybody likes a deal. While this list does not discriminate between smartphone and tablet apps, tablets are where the action is, according to eMarketer, which notes that tablets are a significant driver for mobile commerce sales growth. The […]
By |Thursday, December 19, 2013|Commentary|1 Comment
  • turkeyData-v2
    Holiday Shopping Data Insights Holiday Shopping Data Insights

    Holiday Shopping Data Insights

Holiday Shopping Data Insights

Thanksgiving Day, which this year seemingly usurped Black Friday as the unofficial start of the holiday shopping season in the United States, provided oceans of Website and store data to collect and analyze.  And just like years past, the retailers, IT vendors and consultancies pouring over this data were paying close attention to traffic coming from smartphones and tablets. Nearly half (47%) of the store Web traffic on Thanksgiving Day came from shoppers using smartphones and tablets, according to the IBM Digital Analytics Benchmark, a measurement of some 800 retail sites nationwide. What’s more, mobile sales accounted for 26% of all online sales, up 49% from last year, IBM found. Mobile spending for the overall holiday period will […]
By |Tuesday, December 3, 2013|Commentary|0 Comments
  • loseACustomer-featur
    Top 4 Ways to Lose a Mobile Customer Top 4 Ways to Lose a Mobile Customer

    Top 4 Ways to Lose a Mobile Customer

Top 4 Ways to Lose a Mobile Customer

It is a well accepted belief that customer trust is essential to business success. But what some don’t realize is that this belief must be amplified when speaking in terms of mobile. With one small infraction, customers have the ability to remove your business, via your app, from their mobile device. So what are these infractions? What could make your customers distrust you and delete your app from their mobile life forever? Conversely, what should you be doing to build customer trust and retention in mobile? Below is a compiled a list of the top 4 biggest offenses in mobile customer retention and how to prevent them. 1. Spam; the […]
By |Friday, September 27, 2013|Commentary|0 Comments