Medio Systems, a provider of mobile Internet software and predictive analytics, has launched a new customer retention service that enables a proactive mechanism for rewarding loyal customers.

Using Medio’s service, wireless operators, handset manufacturers, mobile publishers and enterprises can deliver relevant offers to targeted customers directly on their smartphones, according to company officials.

Harnessing the power of Medio’s proprietary predictive analytics platform and its dataset of over 70 million users’ mobile behavior patterns, this newest service delivers customer engagement rates that are approximately three times higher on average than traditional direct marketing methods.

Read More At: TMCnet