adding the sdk

By |Tuesday, February 17, 2015|Uncategorized|0 Comments
  • BigData-Globe
    Big Data: When Less is More Big Data: When Less is More

    Big Data: When Less is More

Big Data: When Less is More

In the world of Big Data, is more considered better? We are living and working in a new age where data is gathered from every transaction, social media post, and app download every minute of your day. Businesses are jumping on the Big Data train to try and gain insights into their customers’ behavior in order to increase purchase behavior.  Now the question is how much is enough and when is too much data harmful? The key to success is pinpointing the relevant data points to create the most insightful recommendations to drive your business’s goals; whether that is downloads, purchases, or shopping cart sizes.  Just as important as gathering the insights is presenting them in the most relevant […]
By |Friday, August 8, 2014|Commentary|0 Comments
  • geekWire
    Q&A: HERE targets iOS and Android, expanding its role as the ‘location cloud’ Q&A: HERE targets iOS and Android, expanding its role as the ‘location cloud’

    Q&A: HERE targets iOS and Android, expanding its role as the ‘location cloud’

Q&A: HERE targets iOS and Android, expanding its role as the ‘location cloud’

The launch of Amazon’s Fire phone today marks an important step for Nokia’s HERE location-technology business, which is supplying the underlying mapping platform used by the new smartphone. But it’s just part of a broader expansion strategy for the Nokia-owned company — including the planned release of new consumer services for iOS and Android later this year. That’s one of the tidbits we learned during a recent interview with Nokia HERE CEO Michael Halbherr, who was in Seattle last week to huddle with the team from Medio Systems, the predictive analytics startup acquired by Here. HERE is one of the three major businesses that remain part of Nokia following Microsoft’s acquisition of Nokia’s smartphone business. The company’s expected return to iOS is notable in part because HERE abandoned its iPhone […]
By |Wednesday, July 30, 2014|In The News|0 Comments
  • hereBlogpost
    HERE completes acquisition of Medio HERE completes acquisition of Medio

    HERE completes acquisition of Medio

HERE completes acquisition of Medio

Medio’s predictive analytics technology accelerates HERE vision to personalize mapmaking Berlin, Germany and Seattle, USA – Today HERE, a leader in mapping and location intelligence, completed the acquisition of Medio Systems Inc., a Seattle-based company that is a pioneer in the emerging field of real-time predictive analytics. Originally announced on June 12, 2014, the transaction is designed to enable HERE to rapidly innovate in the area of contextual mapmaking. We believe that with Medio, HERE will be able to more quickly deliver on its vision to create maps and location services across screens and operating systems that change according to the situation. “With Medio’s predictive analytics capabilities we are strengthening our platform to deliver more personal experiences in cars, on […]
By |Wednesday, July 2, 2014|In The News|0 Comments
  • forbes_logo
    Nokia Looks To Bolster Its HERE Maps Business With Recent Buys Nokia Looks To Bolster Its HERE Maps Business With Recent Buys

    Nokia Looks To Bolster Its HERE Maps Business With Recent Buys

Nokia Looks To Bolster Its HERE Maps Business With Recent Buys

Nokia is looking to bolster its mapping unit HERE with new investments and acquisitions in a bid to make it more personalized and intuitive and compete against rivals such as Google . The Finnish company acquired artificial intelligence firm Desti towards the end of last month and announced its plans to buy predictive analytics company Medio Systems last week. Nokia also launched a $100 million Connected Car Fund last month to identify and invest in companies which can help grow HERE’s location and mapping ecosystem in the automotive space. HERE is Nokia’s mapping and location intelligence business and it contributes less than 4% of the company’s valuation, according to our estimates. […]
By |Wednesday, June 18, 2014|In The News|0 Comments
  • reutersLogo
    Nokia to buy smart data firm for its map business Nokia to buy smart data firm for its map business

    Nokia to buy smart data firm for its map business

Nokia to buy smart data firm for its map business

(Reuters) – Finland’s Nokia on Thursday said it has agreed to buy small U.S. company Medio Systems for its navigation unit HERE. The price of the deal, which is expected to close by end-July, was not disclosed. Seattle-based Medio has about 60 employees. Nokia said Medio’s smart data technology enables it to create digital maps that change according to the situation. Nokia in April completed the sale of its once-dominant mobile phone business to Microsoft, leaving the group with its networks unit, navigation business and patent portfolio. Read the full story on Reuters 
By |Friday, June 13, 2014|In The News|0 Comments
  • gigaom-logo
    Nokia buys Medio Systems to help draw “cognitive maps” Nokia buys Medio Systems to help draw “cognitive maps”

    Nokia buys Medio Systems to help draw “cognitive maps”

Nokia buys Medio Systems to help draw “cognitive maps”

Since its separation from its handset business, Nokia has gone on a personalization binge. Nokia’s now-core location-based services division, called Here, wants to create highly personalized maps that anticipate a user’s destinations and desires. To that end, Nokia is acquiring Seattle-based Medio Systems to help provide that context. Medio started out as a mobile search engine in 2006, but it abandoned the idea as Google came to dominate mobile as well as online search. Instead, it put its contextual search algorithms to work to create predictive analytics models. According to Here’s 360 blog, it’s the type of technology it can use to create maps that go beyond simple search and navigation and deliver “cognitive mapping” that understands the environment within […]
By |Friday, June 13, 2014|In The News|0 Comments
  • wirelessweeklogo
    Nokia’s HERE Buying Medio for More Predictive Navigation Nokia’s HERE Buying Medio for More Predictive Navigation

    Nokia’s HERE Buying Medio for More Predictive Navigation

Nokia’s HERE Buying Medio for More Predictive Navigation

HERE, Nokia’s navigation, mapping and location services venture, today announced that it will acquire Medio, a real-time predictive analytics company. By integrating Medio’s smart data, HERE wants to enable features like individualized restaurant recommendations or providing custom routes based on a driver’s habits and real-time traffic conditions. HERE CEO Michael Halbherr calls its “cognitive mapping.” “We plan to extend Medio’s talent and technology that analyzes millions of connected devices and billions of interactions on the go to strengthen our ability to deliver highly personalized maps and location services for whatever people face throughout their day,” Halbherr said in a statement. The companies are keeping the financial terms of the transaction to themselves but revealed they expect to close the deal by July […]
By |Friday, June 13, 2014|In The News|0 Comments
  • wpcentral_logo-262x100
    Nokia buying Medio Systems to improve its HERE maps service Nokia buying Medio Systems to improve its HERE maps service

    Nokia buying Medio Systems to improve its HERE maps service

Nokia buying Medio Systems to improve its HERE maps service

Nokia has announced that its HERE subsidiary has plans to acquire Medio Systems, a Seattle-based company with 60 employees, to help improve its HERE maps mapping services. Nokia says that the privately owned Medio, founded in 2004, mines a ton of real time data from sensors and connected devices and uses it in its cloud-based predictive analytics engine. The company offered a description of what Medio’s services will add to its HERE mapping features: Building on Medio’s ‘smart data’ asset enables HERE to create contextual maps and location services that change according to the situation to provide highly personalized and predictive experiences for people and businesses. That could mean delivering individual restaurant recommendations to someone ready for lunch, giving drivers routes that […]
By |Friday, June 13, 2014|In The News|0 Comments
  • geekWire
    Nokia acquires mobile analytics company Medio for ‘Here’ location platform Nokia acquires mobile analytics company Medio for ‘Here’ location platform

    Nokia acquires mobile analytics company Medio for ‘Here’ location platform

Nokia acquires mobile analytics company Medio for ‘Here’ location platform

Nokia today announced its acquisition of Medio Systems, a Seattle-based mobile predictive analytics startup. Nokia ‘Here‘ location platform — which is not part of Microsoft’s Nokia devices acquisition— will use Medio’s predictive technology to bolster its real-time maps and location services with personalized recommendations, dynamic routes and other features. “We are entering the age of what I call cognitive mapping, in which maps will understand their environment and anticipate people’s intent in order to deliver interactive and smart location experiences,” Michael Halbherr, CEO of ‘Here,’ said in a statement. “We plan to extend Medio’s talent and technology that analyzes millions of connected devices and billions of interactions on the go to strengthen our ability to deliver highly personalized maps and location services for […]
By |Friday, June 13, 2014|In The News|0 Comments