With its devices and services unit off its hands, Nokia is building up its mapping business. Following Microsoft’s €5.4bn acquisition of Nokia’s handset arm, the company has three businesses: patents and licensing arm Technologies, its networking unit NSN, and its mapping company Here. Nokia seems to have been turning its attention to the latter of late. After buying travel guide company Desti last month, it’s now purchased analytics company Medio Systems. Medio Systems, based in Seattle, gathers sensor and connected device data for useful information. That information will be integrated into Nokia’s mapping systems to help personalise maps and add context. “That could mean delivering individual restaurant recommendations to someone ready for lunch, giving drivers routes that match their driving style based on […]
Less than two weeks after buying natural language startup Desti, Nokia’s mapping division Here is announcing another acquisition to enhance its service: it is buying Medio Systems, a specialist in predictive analytics that Nokia will use to give users of its location-based services more personalised results and maps. Or as Here’s VP of search Don Zereski described it to me: “The map I see will be different from the map that you see.” Nokia is not disclosing the terms of the deal but we are trying to find out. Medio, based out of Seattle, was founded in 2004, originally setting out to develop a contextualised search engine for mobile phone users but later pivoting to provide a more B2B product, in the form of […]
Nokia Oyj (NOK1V) agreed to buy analytics firm Medio Systems Inc., the Finnish wireless-technology company’s second acquisition in two weeks to bolster its Here mapping unit againstGoogle Inc. (GOOG) The purchase boosts Nokia’s ability to provide personalized maps and services using predictive data, according to a statement today from the company. Seattle-based Medio, which was founded in 2004 and has about 70 workers, is owned by Accel Partners, Frazier Technology Ventures, Mohr Davidow Ventures and Trilogy Equity Partners. The deal’s value wasn’t disclosed. Nokia is reshaping itself and expanding into new fields after selling its mobile-phone unit to Microsoft Corp. (MSFT) for about $7.5 billion in April. While Nokia gets most […]
We are proud to announce that Medio’s product, K-Invite, is fully operational on the Unity development ecosystem. Medio is now a part of the more than 600k monthly active Unity developers. Being one of the most requested features, we are excited to join the Unity network and grow from here. If you haven’t signed up for K-Invite yet, integration has never been easier and you’ll be eligible for a month of totally free installs.