• geekWire
    Tech Moves: Doug Aley leaves Zulily for Room 77; Vittana taps CEO Tech Moves: Doug Aley leaves Zulily for Room 77; Vittana taps CEO

    Tech Moves: Doug Aley leaves Zulily for Room 77; Vittana taps CEO

Tech Moves: Doug Aley leaves Zulily for Room 77; Vittana taps CEO

Medio, a maker of app analytics software, has named technology veteran Ryan Sousa as senior vice president of engineering. Sousa previously served as vice president of global business intelligence and data warehousing technology at Expedia, and before that worked at Amazon, Starbucks and MCI Communications. Read More at Geekwire
By |Thursday, June 27, 2013|In The News|0 Comments

Medio Whitepaper and Infographic Give Marketers Insight Into the Differences Between Web and Mobile Analytics

Using web analytics to evaluate the behavior of mobile users does not provide an accurate picture. Predictive app analytics provider introduces resources to help businesses better understand and engage with mobile consumers. Seattle, WA (PRWEB) June 20, 2013 Medio, the world’s largest provider of predictive app analytics and the leader in optimizing the lifetime value of mobile customers, announced today the availability of a new whitepaper and infographic designed to educate marketers about the unique differences between web and mobile analytics. The whitepaper and infographic also give meaningful insight into how marketers can use mobile analytics to engage with today’s multi-device, mobile consumer. The whitepaper, “Web vs. Mobile Analytics: What Web Analytics Won’t Tell You about Your Mobile Customers,” delves into […]
By |Thursday, June 20, 2013|In The News|0 Comments

Medio Adds Technology Veteran Ryan Sousa to its Senior Leadership Team

Predictive App Analytics Provider Appoints Former Expedia Executive as Senior Vice President of Engineering Seattle, WA (PRWEB) /June 13, 2013/-  Medio  the largest provider of predictive app analytics and the leader in optimizing the lifetime value of mobile customers, has announced the addition of Seattle technology veteran Ryan Sousa as senior vice president of engineering. Previously, Sousa served as vice president of global business intelligence and data warehousing technology for Expedia, the world’s largest online travel company. During his four-year tenure, he led the creation of a global, cross-brand platform that now analyzes more than a petabyte of data to better personalize and improve the overall Expedia user experience. […]
By |Thursday, June 13, 2013|Company Announcements|1 Comment
  • venture-beat-logo
    Medio Launches Way For Game and App Developers to Get More Users Medio Launches Way For Game and App Developers to Get More Users

    Medio Launches Way For Game and App Developers to Get More Users

Medio Launches Way For Game and App Developers to Get More Users

Medio has launched K-Invite, a platform it says will help game and app developers acquire more mobile users. K-Invite lets mobile app developers and marketers create and track the virality of their apps. It is intended to spur customer growth across platforms. The net result will be higher quality users — those that stick around and spend money — at a fraction of the cost charged by traditional ad networks. With K-Invite, developers sign up and get a dashboard they can use to add their apps and set up campaigns. The developer integrates the software development kit into their iOS or Android apps. Then the developer determines where they want to reveal K-Invite to their users. K-Invite facilitates one-to-one social […]
By |Wednesday, May 22, 2013|In The News|0 Comments

Medio Encourages App Developers to “Fire Their Ad Networks” with the Launch of K-Invite

New Mobile Acquisition Solution Unlocks the Virality of Mobile Applications SEATTLE, May 14, 2013 /PRNewswire/ – Medio, the leader in optimizing the acquisition, retention and monetization of mobile users, today announced the launch of K-Invite™. Named after the viral coefficient “K,” K-Invite, www.k-invite.com, empowers mobile app developers and marketers to create and track the virality of their mobile applications, spurring customer growth across mobile platforms. The net result is higher quality installs at a fraction of the cost charged by traditional ad networks. K-Invite is the first platform of its kind to address the unique challenges of driving and tracking virality on mobile. K-Invite facilitates one-to-one social sharing between friends via SMS, email, Facebook and Twitter, and allows application owners to reward […]
By |Tuesday, May 14, 2013|Company Announcements|0 Comments
  • infoWeek
    Big Data Helps Retailers Target Mobile Customers Big Data Helps Retailers Target Mobile Customers

    Big Data Helps Retailers Target Mobile Customers

Big Data Helps Retailers Target Mobile Customers

Cisco’s 2012 Visual Networking Index (VNI) Forecast predicts that nearly 19 billion network connections will be operational by 2016 — nearly 2.5 connections for every human on earth — up from 10.3 billion in 2011. Not surprisingly, the rising popularity of mobile devices, specifically smartphones and tablets, is driving that explosive growth. Billions of mobile devices generate enormous volumes of data. In fact, Cisco estimates that global IP traffic will be 1.3 zettabytes within three years. (One zettabyte equals 1,099,511,627,776 gigabytes.) By any definition, that qualifies as big data. But many retailers aren’t prepared to manage this explosion in mobile-generated information, argues Brian Lent, cofounder and chief technical officer of Medio, a provider of predictive analytics products for the mobile industry. […]
By |Monday, April 8, 2013|In The News|0 Comments
  • geekWire
    Serial Entrepreneur David Bluhm Returns to Medio Serial Entrepreneur David Bluhm Returns to Medio

    Serial Entrepreneur David Bluhm Returns to Medio

Serial Entrepreneur David Bluhm Returns to Medio

Typically, when founders leave companies, they never return. Or, if they do, they come back as CEO as was the case with Steve Jobs at Apple or Howard Schultz at Starbucks. But serial entrepreneur David Bluhm, the co-founder of mobile analytics startup Medio, is returning to the company in a new role as chief marketing officer. He’s bringing a few others with him, including Beau Ross as director of marketing and John Maffei as general manager of new business ventures. Bluhm is one of Seattle’s most accomplished entrepreneurs. In addition to Medio, he was a co-founder of Z2 (in the news earlier today for its latest game); Handson Mobile; and 2Way. Read More at GeekWire
By |Thursday, March 21, 2013|In The News|0 Comments

Medio Expands Senior Leadership Team

Predictive Analytics Provider Accelerates Business Momentum with Marketing and New Business Venture Hires SEATTLE – March 21, 2013 - Medio, the leading provider of predictive analytics that optimize the lifetime value of mobile app customers, announced today the addition of key hires to its leadership team. David Bluhm joined the company as chief marketing officer, John Maffei, joined as general manager of new business ventures and Beau Ross joined as director of marketing. David Bluhm is a serial entrepreneur who has founded, co-founded and held senior positions in dozens of technology and consumer-facing start-up companies returns to Medio, which he helped co-found in 2004. As chief marketing officer, Bluhm will oversee marketing and product management. John Maffei, a seasoned entertainment and gaming […]
By |Thursday, March 21, 2013|Company Announcements|0 Comments

Medio Selects Ken Lawrence as Vice President of Sales

SEATTLE, Dec. 6, 2012 /PRNewswire/ – Medio, a comprehensive predictive analytics solution provider that gives companies the ability to understand customer behavior to drive engagement and revenue, today announced the appointment of Ken Lawrence as vice president of sales. Lawrence brings more than two decades of sales management, consultation, and team leadership experience to his new role at Medio, where he will help energize and drive Medio’s continued global sales growth. “Ken has a proven record of success and sales innovation across a broad range of companies,” said Rob Lilleness, president and CEO of Medio. “His insight and sales acumen for Big Data and cloud solutions, analytic technologies as well as his ability cultivate and lead a powerful […]
By |Thursday, December 6, 2012|Company Announcements|0 Comments
  • techTarget_small
    Cloud Computing Brings Big Data to the Masses Cloud Computing Brings Big Data to the Masses

    Cloud Computing Brings Big Data to the Masses

Cloud Computing Brings Big Data to the Masses

As cloud computing evolves, one particular use for it is beginning to stand out: big data. What exactly big data means and how it fits into the cloud conversation, however, are questions not easily answered. Medio Systems Inc., founded in 2004 as an application service provider (ASP), has recently reinvented itself as a cloud-hosted provider of big data analytics, with a focus on mobile platforms. The company is also marketing its inGenius Software as a Service, traditionally aimed at enterprise customers such as T-Mobile, Verizon, Disney and CBS, at small- and medium-size businesses (SMBs). Brian Lent, co-founder and chief technology officer of Medio, and Ivan Sucharski, Medio’s data strategist, spoke about big data, the evolution of cloud computing and how the two trends […]
By |Monday, November 19, 2012|In The News|0 Comments