• mobileDeliver-v2
    Why Mobile Delivery Isn’t Enough Why Mobile Delivery Isn’t Enough

    Why Mobile Delivery Isn’t Enough

Why Mobile Delivery Isn’t Enough

In the last few years, companies big and small have embraced the mobile mandate. They’ve made sure that their web sites are friendly to smartphones, tweaked user interfaces, and some have even created apps, which they’ve encouraged customers to download. Does this sound like your “mobile strategy”? If so, you’re at serious risk of falling behind. You’re treating mobile as a delivery channel, and that’s a mistake. Here’s why: “Always on, always held” mobile devices already deliver more data than desktops or laptops and as they gain additional sensors in the next few years, these data streams will increase dramatically Because mobile devices are often used at the point of need, they provide real-time data about context and location not available to marketers […]
By |Friday, May 16, 2014|Commentary|0 Comments
  • solution-Action_v2
    Are You Analyzing or Improving the Mobile Shopping Experience? Are You Analyzing or Improving the Mobile Shopping Experience?

    Are You Analyzing or Improving the Mobile Shopping Experience?

Are You Analyzing or Improving the Mobile Shopping Experience?

The surprising thing about mobile isn’t its phenomenal worldwide growth or how quickly these increasingly capable devices, our constant companions, have become a personal and professional necessity. No, what’s surprising–shocking, really–is how little retailers are leveraging the opportunity. Specifically, retailers need tools to help them analyze the wealth of data coming from their mobile customers and prospects, and they need innovative ideas about the mobile-equipped retail shopping experience. According to new U.S. data from marketing, media and brand researcher Millward Brown Digital, mobile visitors engage with top retailers twice as often as PC visitors (on average, 6.2 times per month vs. 2.9 times per month).  Think about it: That means marketers with effective mobile-purchase strategies and systems have more than twice […]
By |Thursday, January 30, 2014|Commentary|0 Comments
  • topRetailApps_v1
    Five Great Mobile Retail Apps in 2013 Five Great Mobile Retail Apps in 2013

    Five Great Mobile Retail Apps in 2013

Five Great Mobile Retail Apps in 2013

Mobile devices will account for 16% of US retail ecommerce sales in 2013, or $41.68 billion, according to a recent eMarketer estimate. To make their on-the-go purchases, many consumers are using apps, including branded apps from their favorite retailers. The following are five of my favorite mobile retail shopping apps. I’ve picked ones that combine functionality, ease-of-use, and appealing design. I’ve also considered various award-winners. And I’ve limited my selection to free apps because, hey, everybody likes a deal. While this list does not discriminate between smartphone and tablet apps, tablets are where the action is, according to eMarketer, which notes that tablets are a significant driver for mobile commerce sales growth. The […]
By |Thursday, December 19, 2013|Commentary|1 Comment
  • turkeyData-v2
    Holiday Shopping Data Insights Holiday Shopping Data Insights

    Holiday Shopping Data Insights

Holiday Shopping Data Insights

Thanksgiving Day, which this year seemingly usurped Black Friday as the unofficial start of the holiday shopping season in the United States, provided oceans of Website and store data to collect and analyze.  And just like years past, the retailers, IT vendors and consultancies pouring over this data were paying close attention to traffic coming from smartphones and tablets. Nearly half (47%) of the store Web traffic on Thanksgiving Day came from shoppers using smartphones and tablets, according to the IBM Digital Analytics Benchmark, a measurement of some 800 retail sites nationwide. What’s more, mobile sales accounted for 26% of all online sales, up 49% from last year, IBM found. Mobile spending for the overall holiday period will […]
By |Tuesday, December 3, 2013|Commentary|0 Comments