• marketingProfs
    Web vs. Mobile Analytics Infographic Web vs. Mobile Analytics Infographic

    Web vs. Mobile Analytics Infographic

Web vs. Mobile Analytics Infographic

Consumers on desktop computers and consumers on mobile digital devices demonstrate different behaviors, so why do companies insist on using Web analytics to measure mobile users? The infographic by Medio makes the case for using mobile analytics to effectively track mobile users and their movements. After all, what a consumer purchases from a tablet while at work often differs from what she buys at home from her desktop PC or from her mobile phone while out with friends. Even within digital devices, major differences exist. One is in spending behaviors. The average order value from a tablet is $123 (as opposed to the $102 on a PC or […]
By |Wednesday, July 24, 2013|In The News|0 Comments
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    Creating The Most Out of Your Mobile Revenue Creating The Most Out of Your Mobile Revenue

    Creating The Most Out of Your Mobile Revenue

Creating The Most Out of Your Mobile Revenue

With a projected 3+ billion smartphones in use by the end of 2017, mobile is quickly becoming consumers’ primary touch point for browsing and shopping online. Creating and developing a personalized relationship with your mobile customers has become a requirement for a successful mobile strategy. In this we show how to successfully create meaningful, personalized relationships with your customers. Read the whitepaper here.
By |Tuesday, July 16, 2013|Commentary|0 Comments
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    Web Analytics Not Measuring Up for Mobile Marketers Web Analytics Not Measuring Up for Mobile Marketers

    Web Analytics Not Measuring Up for Mobile Marketers

Web Analytics Not Measuring Up for Mobile Marketers

Mobile marketing is easily one of the hottest topics in the digital content world, but some say it isn’t growing as quickly as it could. It almost seems counter-intuitive, but because the web analytics tools of today aren’t quite cutting it in the mobile arena marketers aren’t getting the same amount of insight into their users. According to research from Medio, the average American owns 1.57 mobile devices, and if marketers want to know more about what people are doing with these devices, mobile analytics are going to have to become a priority. “Web analytics solutions are missing detailed user behavior. Web analytics typically only capture session data (page views, […]
By |Wednesday, July 10, 2013|In The News|0 Comments
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    Web vs. Mobile Analytics Infographic Web vs. Mobile Analytics Infographic

    Web vs. Mobile Analytics Infographic

Web vs. Mobile Analytics Infographic

With a projected 3+ billion smartphones in use by the end of 2017, mobile is quickly becoming consumers’ primary touch point for connecting online. Traditionally, businesses have implemented web analytics to track and understand their internet users. However, mobile customers have many more unique features and associated opportunities when compared to their PC counterparts. If companies continue to use web analytics to measure and understand their mobile customers they will be missing pertinent information that they need to develop personalized and profitable relationships with their mobile users. This infographic by Medio illustrates the unique features of mobile customers and outlines why mobile analytics are better equipped to handle the shift to mobile. View the article here
By |Friday, June 21, 2013|In The News|0 Comments
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    Test Market Success Test Market Success

    Test Market Success

Test Market Success

Why Your Startup Should Invest in Mobile Analytics Early On. You did it! You left your job working for the evil corporation, got seed funding for your mobile app, and hired some smart people. Now your main focus is launching a successful product into the madness that is the mobile market. If this is your first foray into mobile, it is understood and accepted that the likelihood of success here is slim to none. You should first be launching the app into a test market to learn what needs to change or be adjusted, and not push a half baked app into the major market. What a lot of companies choose to do is launch a beta version of their […]
By |Tuesday, June 18, 2013|Commentary|1 Comment
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    ‘Mobile’ is Hot Topic at E3 ‘Mobile’ is Hot Topic at E3

    ‘Mobile’ is Hot Topic at E3

‘Mobile’ is Hot Topic at E3

E3 is the world’s largest video game conference and even though PS4 and Xbox One have garnered a lot of press attention there is another trend that could be even more important in the coming years. The focus on mobile throughout E3 hasn’t been as sensational as other gaming news, but it will most likely have a longer lasting effect on the video gaming industry. For example the introduction of M.O.J.O, a smartphone like device that enables users to play mobile games on TVs at no addition cost, is […]
By |Monday, June 17, 2013|Commentary|0 Comments
  • Promotion Manager Video
    Medio Announces the Release of Promotion Manager Medio Announces the Release of Promotion Manager

    Medio Announces the Release of Promotion Manager

Medio Announces the Release of Promotion Manager

Here at Medio we’re excited to announce the release of Promotion Manager, a tool that enables marketers to rapidly create and target promotions to their mobile customers. Promotion Manager is part of the 1 to 1 Mobile Marketing Suite, which allows you to effectively measure your customer data, view predictive segments and easily take action on your insights.  Built in an easy-to-navigate interface, Promotion Manager uses our analytics engine to track and display your promotions’ effectiveness in real-time. We’re also releasing new versions of our SDKs with APIs for retrieving promotions and logging your customers’ interactions. The new SDKs are easy to integrate into your existing applications and the simple APIs allow you to start using Promotion […]
By |Monday, June 3, 2013|Commentary|0 Comments
  • InsideMobile_Header
    Medio launches K-Invite, helps developers acquire users through word of mouth Medio launches K-Invite, helps developers acquire users through word of mouth

    Medio launches K-Invite, helps developers acquire users through word of mouth

Medio launches K-Invite, helps developers acquire users through word of mouth

App analytics startup Medio recently launched K-Invite, a new service designed to help mobile game and mobile app developers acquire more users. Essentially, the Seattle-based company’s K-Invite allows developers to harness the viral power of word of mouth, and be able to track the performance of word of mouth marketing as well. With user acquisition costs higher than ever due to the fierce competition in mobile and openness of the platform, app developers are constantly seeking to find new and creative ways to acquire quality users on the cheap. Many developers promote their apps through ad networks, cross-promotion services, and even Facebook mobile app install ads, but what has shown to be an important user acquisition channel is word of […]
By |Thursday, May 30, 2013|In The News|0 Comments
  • webvsMobile
    What Web Analytics Won’t Tell You About Mobile What Web Analytics Won’t Tell You About Mobile

    What Web Analytics Won’t Tell You About Mobile

What Web Analytics Won’t Tell You About Mobile

The use of mobile devices and tablets is exploding. In fact, there was an 81% growth in smartphone usage in 2012 and 31% of American adults own a tablet.  While mobile continues to grow at an amazing rate – legacy web analytics are unable to keep up and provide the detail you need to increase your mobile footprint and interact with mobile customers. Web analytics are great for measuring PC traffic and pageviews, but fall flat when it comes to mobile. Luckily, we’ve put together a Whitepaper: Web vs. Mobile Analytics- What Web Analytics Won’t Tell You About Your Mobile Customers. Download the Free Whitepaper and Learn: The difference between web and mobile users. What unique […]
By |Wednesday, May 29, 2013|Commentary|0 Comments
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    How cloud, big data and mobile will make the CMO the BMOC How cloud, big data and mobile will make the CMO the BMOC

    How cloud, big data and mobile will make the CMO the BMOC

How cloud, big data and mobile will make the CMO the BMOC

SUMMARY:The rise of cloud and big data is altering business models, and in the process shifting corporate hierarchies, too. The chief marketing officer could be a big beneficiary of all this change. In every shift of technology, new companies emerge to dominate new spaces while incumbents falter (and sometimes fade away). Today’s epic shift to mobile, big data and real-time analytics will certainly change the corporate landscape. But the emergence of these new technologies is also inspiring major change in the C-level suite, and the biggest beneficiary will be the Chief Marketing Officer. Marketing becomes new revenue arm Traditionally, CMOs have dealt with the “soft skills” of marketing. They headed […]
By |Wednesday, May 22, 2013|In The News|0 Comments