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    HERE completes acquisition of Medio HERE completes acquisition of Medio

    HERE completes acquisition of Medio

HERE completes acquisition of Medio

Medio’s predictive analytics technology accelerates HERE vision to personalize mapmaking Berlin, Germany and Seattle, USA – Today HERE, a leader in mapping and location intelligence, completed the acquisition of Medio Systems Inc., a Seattle-based company that is a pioneer in the emerging field of real-time predictive analytics. Originally announced on June 12, 2014, the transaction is designed to enable HERE to rapidly innovate in the area of contextual mapmaking. We believe that with Medio, HERE will be able to more quickly deliver on its vision to create maps and location services across screens and operating systems that change according to the situation. “With Medio’s predictive analytics capabilities we are strengthening our platform to deliver more personal experiences in cars, on […]
By |Wednesday, July 2, 2014|In The News|0 Comments
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    HERE plans to acquire Medio Systems Inc. – Medio’s predictive analytics technology strengthen HERE location intelligence capabilities HERE plans to acquire Medio Systems Inc. – Medio’s predictive analytics technology strengthen HERE location intelligence capabilities

    HERE plans to acquire Medio Systems Inc. – Medio’s predictive analytics technology strengthen HERE location intelligence capabilities

HERE plans to acquire Medio Systems Inc. – Medio’s predictive analytics technology strengthen HERE location intelligence capabilities

Berlin, Germany/Seattle, USA – Today HERE, a leader in navigation, mapping and location experiences, announced plans to acquire Medio Systems Inc., a Seattle-based company that is a pioneer in the emerging field of real-time predictive analytics. Building on Medio’s ‘smart data’ asset enables HERE to create contextual maps and location services that change according to the situation to provide highly personalized and predictive experiences for people and businesses. That could mean delivering individual restaurant recommendations to someone ready for lunch, giving drivers routes that match their driving style based on real-time conditions or helping businesses personalize their customer offerings. “We are entering the age of what I call […]
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    Mobile Site or Mobile App? Mobile Site or Mobile App?

    Mobile Site or Mobile App?

Mobile Site or Mobile App?

Mobile is no longer just another channel in which to focus marketing efforts. Mobile has become a platform that marketers must utilize. Mobile is all about optimization and personalization; because there is less screen real estate and less inclination to wait, brands need to recognize exactly what their customers want and be able to deliver with speed.  In order to successfully leverage mobile users, digital strategists must ask themselves, do we focus on a mobile site, a mobile app, or both? When to Use a Mobile Site Always. There is no excuse for a company in 2014 to not have a site that is mobile-friendly. Mobile users are busy and have every distraction in the world that can take them away […]
By |Monday, June 9, 2014|Commentary|0 Comments
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    Medio’s 1-to-1 Mobile Marketing Suite Crosses 200 Customer Mark Medio’s 1-to-1 Mobile Marketing Suite Crosses 200 Customer Mark

    Medio’s 1-to-1 Mobile Marketing Suite Crosses 200 Customer Mark

Medio’s 1-to-1 Mobile Marketing Suite Crosses 200 Customer Mark

Medio is excited to announce our latest milestone! We’ve officially crossed the 200 customer mark. Over the last year, our 1-to-1 mobile marketing suite (along with K-Invite!) has gained significant traction as the market begins to realize the vital need for a deeper understanding of their data. We are confident that this milestone is only the beginning as we have amazing things planned for 2014. Medio, the leader in mobile predictive analytics, today announced that 200 companies – from startups to Fortune 500 corporations – have adopted its end-to-end mobile predictive analytics suite. As mobile rapidly becomes the primary platform for commerce, more and more app developers, marketers and business […]
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    User Acquisitions Costs Will Eclipse LTVs Over Holiday User Acquisitions Costs Will Eclipse LTVs Over Holiday

    User Acquisitions Costs Will Eclipse LTVs Over Holiday

User Acquisitions Costs Will Eclipse LTVs Over Holiday

A recent article by Reuters suggests that the cost per install via the traditional mobile ad network will surpass the actual value of that same user this holiday season.  You read that right.  Companies will pay more for a mobile user than that user is actually worth.  So what gives?Why would anyone be willing to make such an unsound investment? One word: charts.  Much like the music industry relies on the billboards to boost sales during the holidays, mobile apps rely on their top charts to get their app in front of all those new users logging into their device for the first time.  Now while this may seem like a shaky deal on paper, it’s a solid investment if you can […]
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    5 reasons why Seattle will become a hub of business cloud services 5 reasons why Seattle will become a hub of business cloud services

    5 reasons why Seattle will become a hub of business cloud services

5 reasons why Seattle will become a hub of business cloud services

Sean Jacobsohn is a venture partner with Emergence Capital, a Silicon Valley venture capital firm focused on business cloud applications. Emergence is an investor in companies such as SuccessFactors, Box, Veeva Systems, Lithium, Bill.com and Donuts. You can follow him on Twitter @sjacobsohn. I’ve recently read several articles about the difficulties that Seattle entrepreneurs face when building business-to-business companies.  While some might find this discouraging, I actually see this as a great opportunity. From my perspective in Silicon Valley, the Seattle region is right on the cusp of developing its own enterprise start-up ecosystem, particularly focused on business cloud solutions. Here are five reasons why I am optimistic about Seattle: Seattle is a hot bed for technical talent.  Beyond Microsoft, Amazon, Boeing, Nordstrom, Redfin, […]
By |Wednesday, December 11, 2013|In The News|0 Comments
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    Data Science and “Closed-Loop” Analytics Changes Master Data Strategy Data Science and “Closed-Loop” Analytics Changes Master Data Strategy

    Data Science and “Closed-Loop” Analytics Changes Master Data Strategy

Data Science and “Closed-Loop” Analytics Changes Master Data Strategy

I had a conversation recently with Brian Lent, Founder, Chairman, and CTO of Medio. If you don’t know Brian, he has worked with companies such as Google and Amazon to build and hone their algorithms and is currently taking predictive analytics to mobile engagement. The perspective he brings as a data scientist not only has ramifications for big data analytics, but drastically shifts the paradigm for how we architect our master data and assure quality. We discussed big data analytics in the context of behavior and engagement. Think shopping carts and search. At the core, analytics is about the “closed loop”. It is, as Brian says, a rinse and repeat cycle.  You gain insight for relevant engagement with a […]
By |Sunday, September 29, 2013|In The News|0 Comments
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    Top 4 Ways to Lose a Mobile Customer Top 4 Ways to Lose a Mobile Customer

    Top 4 Ways to Lose a Mobile Customer

Top 4 Ways to Lose a Mobile Customer

It is a well accepted belief that customer trust is essential to business success. But what some don’t realize is that this belief must be amplified when speaking in terms of mobile. With one small infraction, customers have the ability to remove your business, via your app, from their mobile device. So what are these infractions? What could make your customers distrust you and delete your app from their mobile life forever? Conversely, what should you be doing to build customer trust and retention in mobile? Below is a compiled a list of the top 4 biggest offenses in mobile customer retention and how to prevent them. 1. Spam; the […]
By |Friday, September 27, 2013|Commentary|0 Comments
  • retailDigital
    Mobile Commerce Is On The Rise Mobile Commerce Is On The Rise

    Mobile Commerce Is On The Rise

Mobile Commerce Is On The Rise

In 2013, mobile commerce contributes 17.4% of total ecommerce revenues. And by 2017, the share will go up to 25%. According to Medio, retailers are gathering a ton of data from mobile devices, but most do not know how to put big data into full operational use or get the real value out of it. The white paper it released shows that predictive analytics and real-time tools can help personalize and improve the mobile shopping experience. The white paper talks about the importance of personalization. It says, “A search for a product might begin on a smartphone, while order fulfillment is finalized on a PC or tablet. Being able to identify […]
By |Tuesday, August 20, 2013|In The News|0 Comments
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    The Secret To Virality The Secret To Virality

    The Secret To Virality

The Secret To Virality

There’s a question that has been on everyone’s mind; ‘what makes something go viral?’. Twitter’s UK research team decided to delve into this mystery by analyzing 3 very different videos. Ryan Gosling Won’t Eat His Cereal Dove’s Real Beauty Sketches Commander Chris Hadfield Sings “Space Oddity” In the video below they tracked tweets (Blue Dots) and re-tweets (Yellow dots) and created an image map to show how people share the videos via twitter. Each video used a different route to virality. The Ryan Gosling video was cross-promoted to other big tweeters and the large portion of its […]
By |Monday, August 19, 2013|Commentary|0 Comments