A big bird just crashed into the client list of Seattle analytics company Medio.

Rovio, the Finnish company behind the hit game “Angry Birds,” is going to use Medio’s predictive analytics technology to analyze the mountain of data generated by players of Rovio games.

Rovio games are played 1.4 billion minutes per week on PCs, consoles, mobile devices and social networks, and all those birds are dropping mountains of data.

From Rovio’s announcement: ”With 300 million worldwide downloads, our games generate a gold mine of consumer behavior across every demographic, from kids to senior citizens. Figure out a way to crunch those data in real-time and the result will be much better game play for all to enjoy.”

Read More At: The Seattle Times