Angry Birds-maker Rovio Mobile wants to ensure it does not meet the same tragic end of Coleco whose Cabbage Patch Kids soared to toy stardom, then skidded into bankruptcy six years later.

To that end, the Finnish game developer is looking to big data to better understand which game features and designs best resonate with its 300 million users. Today, Rovio announced it partnered with Seattle-based Medio Systems, a predictive analytics outfit, to help it test new game features, improve player engagement, justify those billion dollar valuation reports and achieve its grand goal of hitting 700 million new users by the end of next year.

Read More at: Forbes